How to Use Content for Dentists to Make Your Practice Stand Out

Content for dentists is a key element in growing your online presence and connecting with patients. Here’s why content marketing matters for dental practices as well as some content formats to explore.

The internet has become a go-to resource whenever we have a health-related concern or want to look up a symptom. There is a strong demand for healthcare content, and as a dentist, you have a real opportunity to meet that demand with your expertise while connecting with potential new patients. If you don’t have a good healthcare content marketing strategy in place, now is the right time to look into growing your online presence through content for dentists.

Why content for dentists matters

From educating your audience to getting more traffic, there are many benefits to investing in content marketing.

Become more discoverable

With the right on- and off-page SEO strategies in place, you can optimize the content you develop, get your URLs to rank higher in search results, and target a wider range of relevant searches. It will result in more traffic from potential patients.

Build trust

First impressions matter. Content for dentists that sounds professional and knowledgeable will help establish trust right away.

Educate your audience

As a dentist, part of your job is to educate patients about oral health. You can fulfill this role by creating content that informs potential and existing patients about good dental health practices.

Create a convenient experience

A strong content marketing strategy that focuses on inbound marketing allows you to capture traffic from users who are experiencing pain points that you can solve. After answering users’ questions through your content, you can encourage them to take the next step by scheduling an appointment online.

With online appointment software predicted to grow at a CAGR of almost 19% by 2025, more practices are offering this option, and patients will soon come to expect it. However, you need to establish trust and expertise through your content before patients will consider booking an appointment online.

Learn from your audience

You can educate your audience through content for dentists, but content also allows you to learn about your audience.

By establishing trust, you’re opening a dialogue with your patients. In response, they will be more likely to share feedback with you. You can also keep track of the pieces of content that get the most clicks and shares to get a better idea of the pain points your patients are experiencing.

Top-performing content formats for dentists

A successful content marketing strategy should cover the different channels your patients are likely to use. Using a variety of formats is beneficial because it gives patients the possibility to choose how they want to engage with your content. Plus, you can increase your outreach by exploring formats like video or other visual content.

Whether you create content yourself or get help from a medical content marketing service, the following formats tend to perform well for dental practices.

Educational content

Educational content can become an expansion of your role as a healthcare provider. There are countless opportunities for developing this type of content, including:

  • Writing about common symptoms to watch out for. This can help users realize they need to schedule an appointment.
  • Sharing dental hygiene tips to improve patient outcomes, including the importance of regular checkups.
  • Developing content with seasonal tips to keep your audience coming back to your blog regularly.
  • Keeping track of popular searches and new trends to write about new topics. Nearly three-fourths of people are paying more attention to their oral health as a result of COVID-19. So, there are plenty of topics to discuss in relation to the pandemic.
  • Explaining how you perform certain procedures, which is something that could make a huge difference for patients with dental anxiety.

Educational content serves different purposes. It can capture searches from users who are experiencing specific symptoms or who want to find ways to improve their oral health. It can also keep existing patients engaged with your practice if you deliver valuable content regularly. And with featured snippets appearing for close to one in five searches, answering common questions in an authoritative manner can boost your visibility in search results.

Remember that educational content doesn’t have to be limited to your own blog or website. You can reach out to local publications and newspapers and offer to develop educational content about oral health together.

User-generated content

Publishing user-generated content on your blog or social media platforms can help strengthen your social proof. You can work with patients to create HIPAA-compliant testimonials in the form of short texts or videos. Seeing a patient discuss their experience with your dental practice will inspire confidence with other potential patients.

You should also think about partnering with influencers. A number of popular social media users are getting veneers and other cosmetic dentistry procedures and will sometimes document their journey to a better smile online. These partnerships can be an engaging way to promote your services while inspiring patients to take action.

Case studies

A case study is an opportunity to share an in-depth look into how the services you offer can solve the problems your audience is experiencing. It’s also an opportunity to showcase some before and after pictures.

Case studies can be great for procedures that patients are likely to research to learn more about costs, outcomes, and potential side effects of things like crowns, bridges, and dentures. You can take an integrated approach to marketing by writing a blog post to introduce one of these procedures and encourage readers to download a case study to learn more.

Video content

Video content for dentists is a must. A majority (62%) of internet users visit YouTube daily, and watching videos has become a common way to learn, discover products, and find entertaining content.

From demonstrating good oral hygiene practices to scheduling a live Q&A to giving your audience a behind-the-scenes tour of your practice, there are plenty of ideas to explore. Videos will also give you an edge for your healthcare social media marketing efforts since visual content tends to generate more leads and interactions.

Infographics

Infographics allow you to share information at a glance. They’re great for generating social media shares and capturing traffic through image searches. Plus, you can present compelling facts and numbers that will make potential patients want to take action.

In summary

Your online presence matters, both in terms of scope and of the quality of the content you offer. Content for dentists is often the first contact new patients have with a practice. It can have a major influence on whether a patient decides to seek care or on how they feel about your practice. By using proven content marketing strategies, you can grow your practice and strengthen your relationship with existing patients.

Do you need help with content marketing? Learn more about the managed services that Tempesta Media offers for the healthcare industry.

Why Bank Content Marketing Is a Worthwhile Investment

Bank content marketing reaches customers effectively

It’s the perfect time for banks to reinvent themselves. Banking is increasingly moving to digital formats, giving financial institutions the perfect opportunity to try new ways to offer services and reach customers. Content marketing is key to raising consumer awareness of these new banking practices.

Why content marketing for banks is essential

Banks and other financial institutions need effective content marketing because it’s the ideal vehicle for them to reach their customers. While so much has been transitioning to digital spaces, banks are not catching up.

If financial institutions neglect the all-in approach to bank content marketing, it could be hazardous to their financial health and future. It’s more important than ever that banks work to build their online presence. The alternative is losing out on market share, which is not a happy direction for any financial institution.

By building their content marketing strategy, banks ensure that they’ll continue to grow and resonate with their audiences. It’s an investment in content marketing, but more than that, it’s an investment in the future and a way to build relationships in financial spheres. Business customers and consumers are already seeking and interacting with financial information online. Banks need to be able to provide key digital services:

  • For businesses, banks can help raise capital, manage cash flow, and secure financial resources.
  • For consumers, banks can help build credit and achieve financial freedom.

Bank content marketing allows banks to target their audiences while building a trusting relationship. Consumers and business clients are looking for a financial partner they can rely on.

They know they won’t be able to find the “guy next door.” Still, they need to make a connection. They need to feel safe and confident in the relationship, especially online in a digital world.

How bank content marketing reaches customers

Banks use content marketing to reach their customers and make more connections. They also work to strengthen those relationships with a wealth of data mining and constant interactions related to financial topics.

Banks can offer a variety of deliverables across channels. Here are a few of the most common types of content. Each post or email can effectively help a bank or financial institution reach its customers.

  • Blog posts.
  • Social media posts.
  • Website content.
  • Emails.
  • Infographics.

The goal is to get the content in front of the bank’s business clients and consumers. It can be real and compelling informative content. It can also be part of an educational process.

The goal here is to answer questions in an authentic way. When content feels real and honest, customers trust the bank more. Effective content overcomes objections by telling the truth and offering solutions.

It may sound counterintuitive to the financial services marketing process, but it works. Customers want to feel like they are getting straight talk rather than being sold a bill of goods.

Why banks use content marketing to promote their business

Simply put, banking content marketing is the best way for banks and other financial institutions to target the needs of their audiences. Banks can use analytics and data-gathering tools to deliver quality content that promotes their services in a relevant way.

It’s part of a quality experience for their customers. Content marketing allows banks and financial institutions to take a more strategic approach to reach more customers with the financial products and services they offer.

How banks can use content marketing to achieve results

Banks and other financial institutions can use content marketing to interact with customers and motivate them. Their goal is to achieve optimal results from their marketing efforts.

To achieve that trajectory, they can use banking content marketing specifically aimed to attract new customers, educate existing customers, and build authority. Personalizing these interactions through content marketing is a great way for banks to get the competitive edge they need.

  • Increasing personalization can increase consumer spending by 500%. Banks can create content that resonates with various demographics based on interests and age.
  • As many as 66% of consumers expect companies to understand what they need as individuals.

The goal is to reach customers no matter where they are in their stage of life or financial situation. Then, banks can deliver compelling content marketing deliverables that are right on target for each audience.

The takeaway

Banks have been missing out on what is now the most effective form of marketing. There may be lots of reasons they’ve avoided bank content marketing strategies up until now. But with so many opportunities for brands to enter the content marketing world and reach their target audience through various channels, it is hard to ignore its effectiveness.

  • Business customers, consumers, and prospects are clamoring for more personalized, information content.
  • They need help in navigating the often-confusing waters of waters around banking and financial markets.
  • They want authentic messaging that resonates with the right audiences.
  • They rely on those voices that will tell it like it is, without the hard sell.

Most experts agree that content marketing is the best solution for banks to achieve continued growth and success. But they still face the challenge of how to produce the compelling content that will deliver the results that they need.

Expert help leads to quality content marketing

Faced with these realities, banks can turn to a managed service solution that offers the scope, quality, and specialized precision of personalization. They can stop struggling to deliver content.

Why not rely on the experts?

  • They already have the knowledge you need.
  • They already offer years of experience.
  • It’s the best and easiest way to achieve the results they’re looking for.

Instead of worrying about how to create standout content that reaches customers, resonates with them, and inspires action, banks can rely on the experts. It’s the best way to deliver effective content according to research and competitive analysis.

So, banks can focus on building relationships and creating quality products and services that are meaningful to their audience. It’s a win-win now and in the future for banks to have an expert bank content marketing agency delivering top-notch results.

Working With an Outsourced B2B Marketing Agency Can Boost Your Website Ranking

When you partner with the right B2B marketing agency, you’ll be able to create a coherent content management strategy and maximize your SEO campaign results.

In today’s digital world, you have to be seen or you may be forgotten. Companies that sell to other businesses need to stay in front of their customers and prospects. Creating great content and improving your website ranking keeps you visible and in demand, and the right B2B marketing agency can help drive success.

The importance of search engine optimization (SEO)

You may have the best products or services, but if the market doesn’t know about them, it is hard to gain traction. SEO helps you rank higher on search engine results pages.

When customers or prospects are looking for a specific product or service, they often turn to a search engine for their answer. In fact, 53% of all web trackable website traffic comes from organic searches like these. Ranking in the top tier of search results can provide the perfect sales lead funnel for your business.

Your SEO ranking can make or break visibility

Creating a great website and optimizing your ranking is not an easy task. Many companies find that it’s best if they focus on their core business competencies, and partner with a B2B marketing agency for content development and SEO.

When you have SEO success, you will find that your visibility and audience engagement increase, propelling more readers to visit your page and learn about how you can help them. This forms the basis of a prospect relationship, as people who find your content helpful will likely return to your page and view you as a thought leader they can trust.

If your company has a high listing for a Google search, between 26.9-32% of mobile and desktop users (respectively) will click through to your page. By contrast, some 90% of pages are so poorly ranked that they never get any Google traffic at all.

What is B2B marketing and why is it essential for your business?

If your company sells to other businesses, then B2B marketing is critical to your success. Your marketing has to build your company image, create the ideal positioning and increase your brand awareness. Unlike impulse consumer purchases, most business sales are the result of creating long-term relationships.

When you create a B2B marketing plan, you want to be sure that it delivers. Everything must be letter-perfect if you hope to turn prospects into customers and customers into repeat buyers. For that reason, businesses often choose to work with a proven B2B marketing agency that has the expertise to produce professional content and implement a sophisticated lead generation program.

The main goals of an effective B2B marketing campaign

Business buying decisions are very complex, and sales likely emerge as a result of long-term relationships and trust. An effective B2B marketing campaign must focus on key elements, ranging from establishing thought leadership to crafting a powerful story and building brand awareness. Future customers must come to know your business and understand why you are different and better than your competitors. This all ties to SEO, as people will only learn about you if they know you exist.

If you work with the right B2B content marketing agency, they can help you create a campaign that is compelling and brings prospects and leads to you. The marketing campaign can also help remove roadblocks to future sales and get your prospective customers excited about doing business with you. Buyers want to do business with companies that they truly respect and trust. With the combination of content marketing that showcases your authentic brand and an SEO strategy that enhances visibility into that authenticity, you can reach more potential customers.

Why SEO is an important part of a marketing strategy

The global events of 2020 ushered in an even deeper reliance on digital resources and content. In their quest for answers, businesses found that their customers gravitated toward a search for expertise, authoritativeness, and trustworthiness. Search engines, rather than in-person meetings, became the new place where knowledge was gained and trust was developed.

Optimized SEO can boost your company and its message to the top level of the search results page. This translates to more click-throughs, more time spent on your site, and more qualified leads. The key to a successful SEO strategy is a great content marketing plan. It’s important to remember that you are writing not only for your customer but also for search engines.

The hidden complexities and lost opportunity costs of keeping all marketing in-house

While in-house marketing has a certain appeal, in reality, the decision to keep all of these activities in-house is riddled with hidden complexities. First, it’s extremely expensive to fully staff a marketing department with top-caliber professionals. The cost rises dramatically when you factor in benefits and training in addition to salary.

An in-house marketing department is almost always fully booked. It’s nearly impossible to add content management and SEO duties to their already long list of tasks. It’s not cost-effective to staff up to meet peak demands. This highlights the issue of lost opportunity cost. When the CEO or VP of Marketing comes up with a truly brilliant campaign, the in-house team rarely has the luxury of dropping everything to work on this new, highly profitable strategic plan.

How a B2B marketing agency can help save money

When you partner with an outsourced B2B content marketing agency, you’ll find that they have the specific skills and expertise to get the job done quickly and correctly. They will have experienced professionals who can augment your staff and offer the exact, proven talent that you need when you need it. These efficiencies will save your company money.

Producing content in-house can be very costly. Your B2B marketing agency can help reduce turnaround times and give you the flexibility to tackle more demanding strategic projects. They can also bring years of top echelon creative and technical expertise to the table. With the right agency, you’ll be able to leverage your partner’s skills so that your firm can not only lower costs but also reach higher levels of profitability.

Strategies your B2B content marketing agency can use to improve SEO

In some ways, SEO is like an endless puzzle that needs to be solved constantly. Yet core elements remain the same. Your content partner can implement a few key strategies (that they can tailor to your unique business) to start optimizing for SEO:

  • Choose the right keywords. It’s important to choose the best keywords for your website, including a mix of both search and buying terms. You may also want to explore long-tail keywords that have less traffic but more opportunity for top ranking. Incorporating keywords and long-tail phrases on your landing pages will also help with SEO.
  • Write personalized content that meets audience needs. By understanding what your audience’s pain points and goals are, you can get a solid idea of what type of information they are searching for. Paired with keyword research, you can determine what topics your audience is most interested in and tailor your content (and keywords) to address those needs.
  • Use natural language while also optimizing for SEO. Search engines can tell when a page is manipulated to rank well on results pages. Tactics like keyword stuffing, where pages are overly filled with keyword phrases at the expense of clarity and conciseness, are penalized. It’s important to insert keywords naturally into normal language so users can still find value in the content.

Your B2B marketing agency can create quality content, which is critical when it comes to SEO. It’s important to follow the guidelines for formatting content for SEO. When a customer clicks on your link, you want them to stay on your page and not bounce back to the search listing. Highly relevant content will draw the customer or prospect further into your site, and you can begin creating your relationship with them.

If you want to make your company rank higher in search results, leverage the skills of a B2B content marketing agency. Contact Tempesta Media today and find out how you can maximize your SEO results and get more leads and customers for your business.

5 Amazing Ways a Content Marketing Service Drives Results Quickly

Credit unions are having challenges keeping up with the demands of content marketing and SEO. They are increasingly turning to content marketing managed services to quickly close the gap. Here are 5 surprising ways content marketing services are driving results for credit unions.

Covid19 changed the way that credit unions dramatically. During the height of the pandemic, they were forced to reduce their marketing spending. As a result, they started losing members. Fortunately, managed content marketing services have helped them start clawing their way back from the bring.

Outsourced content marketing has really become their secret superpower. Here is how outsourcing content marketing has helped them move forward.

Speed to market

By using an outsourced provider, credit unions are able to rapidly launch, optimize and scale their content marketing programs fast. By getting to scale quicker than their direct competitors, they are able to gain market share rapidly and establish a stronger moat around their company.

Leverage subject matter experts (SMEs)

Most credit union marketing teams are superb project managers and experts in their company. The challenge for them is having the depth of expertise in every area of marketing, including content marketing. Using a 3rd party provider gives your team access to specialized talent that can be used to build your internal team’s knowledge. Essentially, you are getting depth of expertise from day one.

SMEs also have a deep understanding of the pitfalls and risks associated with content marketing. They can help act as your sherpa and guide you around these obstacles.

Get a significant return on time (ROT)

Proactive review of your campaigns by content marketing professionals can identify opportunities for improvement fast. It’ll help you to concentrate on making business decisions instead of solely focusing on the content workflow.

Writers who are industry experts reduce the need for article revisions dramatically. They have unique and quick insights into their industries. Also, they understand key terms and trends. So, they save your company time and better target content to convert.

Automated reports allow you to spend more time on what really matters. It literally saves time and resources for your team.

Make your content marketing programs scale up quickly

The help of content marketing professionals will deliver your audience the right content at the right time.

Drive ROI in a transparent manner

You can save money with a content marketing managed service. It will help you increase your ROI by implementing solutions that can lead the business boldly ahead. With the help of a content marketing provider, you will deliver a positive member experience for your credit union and increasingly boost your ROI.

Managed service providers allow you to narrow your focus on your business needs. To minimize costs and maximize profit. So it is a great solution that will let your business grow.

In summary

If you want potential prospective members to engage your credit union, nail down your content marketing strategy by using professional content marketers. You’ll get the visibility that you need at a fraction of the cost.

Together with Tempesta Media, you can combine the power of speed to market, subject matter experts, return on time (ROT), and drive ROI. Learn more about Tempesta Media’s content marketing managed services and achieve rock star results for your business.

Pros of Content Development Outsourcing

From increasing your marketing ROI to adopting a more strategic approach to content marketing, content development outsourcing can help you take your online presence to the next level.

Deciding to outsource content writing can transform the way you manage your online presence and shape how customers find you. The following pros should be considered when determining if content development outsourcing makes sense for your needs.

Pro #1: Save money

As many industries face shrinking profit margins, staying in control of costs is more important than ever. One of the areas you should focus on is your workforce.

In June 2021, a private industry employee cost an average of $36.64 an hour, with a little over 70% going towards wage and salary and benefits making up the rest.

In-house content production can be a costly process. A team member has to put several hours of work into writing a piece of content. Another person has to edit it, and a third must optimize it. The rest of the marketing team will then approve the content or send it back for revisions.

With content development outsourcing, you can pay only for what you need. You’ll get transparent pricing and pay per piece of content rather than per hour.

Plus, you’ll have access to a content production process with strategies in place to reduce the need for revisions and prevent costly issues like plagiarism.

Tech is another area where you can save money. Your managed service provider (MSP) will already have a content creation system, digital marketing tools, publishing tools, and more while you might have to purchase some of these things to support in-house content production.

Pro #2: Free up your marketing team

Content creation doesn’t stop at writing. You need to do research, edit content, optimize it, publish it, share it on social media, and more.

It’s a time-consuming process that can put a strain on your internal marketing team. A heavy workload can result in issues with content quality and output. But negative consequences won’t be limited to your content marketing strategy. If your marketing team is under stress for producing content, something major like a product launch or an event that requires their attention might be rushed.

If you outsource content writing, you can have your internal team focus on tasks where their experience, expertise and product knowledge will create the most value.

Pro #3: Work with a strategic partner

Getting a steady stream of content on time and on budget is only one of the advantages of content development outsourcing.

Your MSP marketing vendor will also become a valuable partner who helps you take a strategic approach to content marketing. This vendor will leverage their existing knowledge, experience, and tech stack to put together campaigns that deliver the kind of results you’re looking for.

A content development partner can help you with:

  • Market research. You can have your new partner draw on their existing knowledge of your niche to help you identify and understand your target audience.
  • Industry knowledge. Experienced marketers will be able to identify and implement specific tactics that align with your goals.
  • Latest trends. Whether it’s social media, influencer marketing, or employee advocacy, an MSP can help you keep up with the latest marketing trends and implement the ones that make sense for your goals.

Pro #4: Simplify vendor management

Outsourcing content marketing can result in a complex vendor management process with multiple partners in charge of writing, editing, SEO, and more.

There is a huge pool of talent available, but vetting partners, communicating your expectations, and making sure a piece of content moves smoothly through your process can be complicated.

An MSP can take the stress out of content development outsourcing. You’ll work with a single vendor who understands the ins and outs of what you do. You’ll be able to communicate your requirements and won’t have to worry about one of your partners slowing down your content development process by missing a deadline or not meeting your expectations.

Besides helping you save time and money, working with a single vendor allows you to put content creation on autopilot, a crucial component for scaling production.

Pro# 5: Build a scalable and flexible content development process

Content marketing allows you to establish your business as an industry expert and contribute to important topics that are shaping your niche.

To achieve this, you need a flexible content development strategy. It’s important to have the possibility of scaling up as your business grows and the demand for content increases.

You should also be flexible enough to produce more content to cover an important news topic in your industry, to be the first to write about a new trend, or to publish a response to a popular piece of content.

COVID-19 illustrated the need for flexibility with 82% of marketers making quick changes to their strategy. While an in-house team can be an obstacle to scalability due to size, workload, or the high upfront costs of a new hire, an MSP will allow you to order more content as needed, expand your offerings with new content formats, or cover a trending topic on short notice.

Pro #6: Achieve consistency

The voice and tone of your content matter. These things shape how people perceive your brand.

You need consistency for a successful branding strategy, especially as users consume content across a growing range of channels. Your brand should be immediately identifiable, and your tone should call back to prior experiences to strengthen brand recognition.

Achieving consistency isn’t easy when you work with several vendors or freelancers. It often results in more work for your internal marketing team who has to review everything, ensure it adheres to your specifications, and sometimes do extensive rewrites to achieve the desired tone.

If you outsource content development to an MSP, you’ll work together to define your voice and create clear expectations for the tone of the content. The MSP will use its internal editing process to ensure that content always matches your branding requirements.

Get started with content development outsourcing

Outsourcing content marketing is a popular practice for managing costs, reducing the workload of an internal team, and improving scalability. Plus, you can get help with taking a strategic approach to content marketing and achieving more consistent branding. And with an MSP, you’ll get to work with a single partner for a simple vendor management process.

Tempesta Media makes outsourcing easy with an onboarding process that allows us to get to know you better and understand your expectations. Our results-driven approach will help you position your brand as an industry expert while delivering quality content that engages and converts prospects. Are you ready to learn more about content development outsourcing? Contact us today!

Medical Content Marketing Services – What is it and why is it important?

Healthcare consumers seek answers online. Medical content marketing services provide a way for you to combine giving them solutions and solving your business goals.

Healthcare consumers are aching for answers. The pandemic amped that up:

The National Institutes of Health (NIH) has kept a steady eye on this. There is concern about misinformation online and related distrust. The NIH found people are flocking to online sources of health information. But they largely distrust non-professional online sources.

This opens the door wide for you to renew a program of medical content marketing services. This promises patients that your information is reliably what they need. It also provides a new way for you to connect with audiences in business-strategic ways.

How do content marketing and inbound strategy converge?

The giants of the Golden Age of Advertising — William Bernbach and David Ogilvy — taught industry creatives to push an idea out to audiences by first considering how they interact with content. This was the genesis of inbound marketing.

Content marketing unleashes inbound marketing strategy. The old “outbound” strategy was a hard push for a single sale. Inbound pulls audiences through the funnel using content to engage audience relationships for lasting results. Healthcare content marketing shares your practice’s online material (blogs, social media, audio, video, etc.) that is not a hard push. It’s there to stimulate interest, convince customers of your brand’s value, and guide them to respond often.

How does content marketing help your medical practice?

Medical content marketing services deliver content that answers patients’ most concerning medical questions. Giving them solutions in an easy-to-understand language is key to your success. Depending on your specialties, produce content that patients will trust about the healthcare you provide. Even the more trusted sources online (WebMD, Mayo Clinic, The CDC) fail at this individualized level people seek.

What are some medical content marketing services tips?

Tips for your medical content marketing services include:

  1. Write to your audience using your voice – professional, knowledgeable, honest, and friendly.
  2. Make the latest research easy to understand. One of your goals is to educate people and help them be more informed about their situations.
  3. Create content for their entire patient lifecycle. This will enable you to help people at any stage of their journey, which will help you get more patients.
  4. Make sure your content is shareable. Today’s consumers communicate on the internet. Make your content easily shareable on social media to broaden your reach.
  5. Use video. Nearly 95% of marketers say that video helps users understand their produce or service better.

How can you develop engaging content?

Your practice’s website needs a blog with content that best serves patients’ needs. Here are a few items to consider:

  • Track questions and common topics your patients have to inspire future content ideas.
  • Consider medical news and what is trending in your specialty to become a thought leader and trusted expert in the industry.
  • Create infographics (great actionable content) that make medical issues easy to understand. Then condense information into an ebook and link it through social media. This multi-channeled approach will help you gain visibility.
  • Don’t limit yourself. Do a guest blog. Do an interview on a podcast. Repurpose old content.
  • Become an influencer. It’s the smaller influencers (micro or niche) that are creating the best ROI.

How can you amplify your content?

You have many avenues to pursue amplification:

  • Healthcare social media marketing is a gateway for your medical content marketing services.
  • Emails are also a powerful healthcare content marketing tool. They personalize messaging throughout the patient’s lifecycle.
  • Push notifications and text messaging carry content directly to patients for maximum convenience.
  • Your online patient portal is a great way to deliver custom content and communications.

Partner with an expert

Embrace inbound strategies with your medical content marketing services program. Thanks in part to COVID-19, the healthcare industry now relies heavily on content marketing to support the needs of millions who are searching for answers every day. Use this to your advantage. Develop an integrated content marketing healthcare strategy for your business growth:

  1. Set goals.
  2. Understand your audience.
  3. Develop content.
  4. Identify channels for promotion.
  5. Implement your plan.

Start right now and download Tempesta Media’s ebook on 100 mistakes to avoid in your content marketing program. For help with planning your healthcare content strategy, contact us to get started.

Everything You Need to Know About Inbound Content Marketing

Inbound content marketing services can help you grow your online presence and capture traffic from your target audience. By leveraging content, SEO, and other strategies, you can achieve growth, automate some elements of your sales funnel, and boost marketing ROI.

Do you remember when Google wasn’t a verb? Searching for information online has become an obvious solution, no matter how big or small the pain point is. For marketers, this habit translates into opportunities to connect with your target audience through inbound content marketing.

What is inbound content marketing?

This type of marketing refers to using content that is valuable and relevant to your audience in order to attract traffic. Through this method, you can grow your audience in an organic manner.

A user who is experiencing a pain point will often turn to the internet to look for a solution. They will issue a query; find a blog post, video, or another piece of content from your organization; and decide to consume this content to find answers.

If the content grabs their attention and delivers enough value, the user could decide to seek your content again in the future. They could also decide to engage with your campaign and subscribe to your email list to receive more content.

With this model, the emphasis is on forging connections that help and delight users. Instead of actively targeting users, you’re letting prospects come to you. They are in control of which pieces of content they want to interact with. This type of self-directed content consumption is ideal for users who want to navigate the sales funnel on their own and for those who want to choose when and how they engage with content.

How inbound marketing is different from content marketing

When discussing content marketing, marketers are referring to any campaign that involves the use of content. Inbound content marketing is a term with a narrower scope.

Inbound vs. outbound content marketing

Content marketing can refer to inbound and outbound efforts. While inbound marketing brings users to you via organic searches, outbound strategies allow you to deliver content to prospects through ads, email lists, and other methods.

Note that some marketing channels can belong to both campaigns. For instance, your social media presence features an outbound component. You’re delivering posts to users who have decided to follow your brand. However, your latest Facebook post showing up in search results can support your inbound efforts.

Organic traffic

Another important difference to establish is that inbound content marketing is an organic practice.

It differs from inorganic practices, like pay-per-click campaigns, that deliver content to users who fit a specific profile or who have been tagged with tracking pixels.

With inbound content marketing, you generate traffic and brand awareness through authentic content. This content aligns with natural search behaviors from your audience.

It’s possible to target this audience by writing about topics that are timely and relevant. SEO is crucial here, since using the right keywords will make your content easier to find for these users. However, your inbound efforts should be mostly about standing out with thought-provoking content that is engaging, delightful, and valuable to your audience.

An integrated approach

Inbound strategies are different from other content marketing efforts, but it’s not something that should exist in a silo.

You can get a better marketing ROI with an integrated approach. Besides, integrated marketing results in a more consistent experience for users.

Inbound marketing is great for capturing searches issued at an early stage of the buyer’s journey. Inbound content allows you to connect with users who are still in the awareness stage.

With strong calls to action, you can convert these users and switch to outbound practices. For instance, a user who finds value in a blog post early in their journey could subscribe to your mailing list. You can then deliver an email series to keep this prospect moving through the consideration and decision stages.

How to use inbound methodology for your marketing strategy

For a successful integrated marketing strategy, it’s important to understand where inbound marketing fits in.

Thought leadership

One of the goals you can accomplish with your content is establishing your brand as a thought leader and agent for change. By discussing the latest industry trends and bringing new ideas to the table, you can connect with influential decision-makers. Plus, it’s a strategy that will help with your link-building efforts.

Brand awareness

Before a prospect is ready to make a purchase decision, they will discover and consume content on their own. Your goal is to cover the different topics prospects would research during this process so that your brand keeps popping up in search results. If a prospect is exposed to more than one piece of content during this early stage, brand awareness and recognition will go up.

Lead generation

Inbound marketing is an entry point for your sales funnel. With the right content, you can capture a click from a user researching a topic. If you deliver value and use a strong call to action, you can turn this click into a lead.

What are the best inbound content marketing strategies?

Let’s take a closer look at the inbound strategies that drive results. Content marketing services can help you determine which of these strategies make the most sense for your organization and help you with implementing them.

Know your audience

Remember that your goal is to capture organic traffic from a specific group of users. Knowing your audience and their online behaviors will help you develop content tailored to their preferences.

Interview, surveys, and analytics collected from your current audience are good starting points. You can establish buyer personas to get a better idea of what the usual pain points are and how these users go about addressing them.

Capture inbound traffic from multiple sources

By leveraging multiple channels to capture traffic, you can create a user-centric inbound marketing strategy that allows prospects to engage with you on their own terms:

  • With SEO techniques, you can get web pages and blog posts to rank higher in search results and capture traffic from users issuing relevant searches.
  • Think beyond web results. Did you know that 60% of smartphone users have used the click-to-call function to contact a business? There are different formats and platforms to consider, including maps results, images, videos, and product results.
  • With zero-click searches on the rise, developing content that appears in featured snippet results can support brand awareness and recognition.
  • A strong link-building strategy will bring traffic from different sources. Establishing your brand as a thought leader will result in more quality links, but you can also leverage guest posts and directories.
  • Keep publishing more content regularly. It’s good for SEO, and it will help you stay relevant as users research new topics. You can audit and overhaul existing content, identify new topics through market research, and create a publication schedule to keep growing your online presence.

Engage your audience…

A successful inbound marketing campaign isn’t complete without some strategies designed to engage and connect with your audience:

  • User experience and design matter. A website that loads slowly or that isn’t optimized for mobile users can result in a high bounce rate, even if you have great content that attracts organic traffic.
  • Use a clear navigation scheme and internal links to encourage users to discover more content once they’ve landed on your site.
  • Make calls to action immediately noticeable. Use strong action verbs, reiterate the benefits you offer, and give users a reason to connect with you without being too pushy or sales-y.
  • Special offers can be a great way to turn an inbound click into a lead, especially if you’re targeting a value-conscious buyer persona.
  • Content marketing best practices call for respecting users’ privacy while still prioritizing personalization. You’ll have to deliver content that is valuable and personalized to justify asking for users’ information.

…And then re-engage

Because buying journeys are becoming more and more complex, you’ll have to implement strategies to re-engage your audience.

With a strong content marketing strategy in place, you can expect repeat visits to your site from users who will want to consume multiple pieces of content. However, you can do more to re-engage your audience:

  • Take advantage of subscription-based channels, like email and social media, to keep users engaged.
  • Determine the most relevant position in the buyer’s journey to introduce a point of contact with a salesperson – for instance, offer the option to schedule a call.
  • Leverage automation to keep prospects moving along the sales funnel, perhaps with email series.
  • Offer personalized content recommendations.

Benefits of inbound content marketing

Focusing on inbound marketing can result in the following benefits:

  • Publishing a steady stream of quality content means more repeat visits and longer sessions. These behaviors send positive signals to search engines. Engagement should also increase.
  • Between inbound links and social media shares, your content will help you reach out to a broader audience.
  • Inbound content marketing is a user-centric approach. It can lead to stronger relationships and a higher lifetime value for your customers.
  • Offering authoritative content builds trust. Loyalty will increase if people know they can trust your brand. Plus, your content will help you become a thought leader in your field.
  • You can automate some aspects of your sales process. You should see your marketing ROI increase as existing content brings in qualified leads.

Get help with inbound marketing

A strong inbound content marketing strategy will help you capture more organic traffic and grow your online presence. Combined with an integrated approach, inbound content marketing will result in a better ROI for your marketing efforts and help you deliver a positive user experience.

From content creation to inbound link campaigns, Tempesta Media offers a managed service solution designed to help you get results. Contact us to learn more about our innovative platform and how we can design and implement an inbound strategy adapted to your unique goals.

Creating an Effective SaaS Content Marketing Strategy

SaaS content marketing involves a slightly different approach than typical marketing strategies. Here are the steps you need to follow.

Content marketing has become a critical component of an overall marketing strategy, especially for SaaS companies. According to HubSpot, approximately 64% of marketers put effort and time into SEO. While that’s a good percentage, what’s surprising is that the other 36% don’t – especially, considering that SEO drives 1000%+ more traffic compared to organic social media. SaaS content marketing strategies require a different approach than marketing for other industries.

SaaS companies face unique challenges. They need to sell both a product (technology) and a service (support). To accomplish this, they heavily rely on a prominent online presence and a good reputation to gain visibility. To really shine and thrive in search results though, careful thought into SEO and its execution are required to succeed. In a nutshell, content marketing is a huge value for SaaS companies. To gain from it, businesses need to carefully cultivate a good SEO strategy. They’ll also need to publish interesting and valuable content.

Not sure how to get started? These essential content marketing tips offer a good jumping point.

1. Identify your audience and their pain points

As with other marketing strategies, knowing your target audience is the cornerstone to a focused SaaS content marketing campaign. To help determine who you should target, it’s a good idea to consider the following questions:

  • Are you pursuing B2C or B2B audiences?
  • What are your target audience’s general gender and age?
  • What is the income level of your ideal customers?
  • If pursuing B2B customers, what industry and title (role) should you be trying to reach?
  • Who are potential competitors your audience will purchase from?
  • Are there any trade associations or trade shows your customers are linked to?
  • What types of websites do they visit? What about a social media following?

After you identify attributes of the ideal targeted audience, you can use these data points to help create a profile of your ideal customer.

Once identifying the right audience and buyer personas materialize, you can then turn an eye toward honing in on their pain points. What are they looking to do and, as a provider, how can you help them? To effectively accomplish this, you’ll need to understand their problems and take a proverbial walk in their shoes:

  • Does the customer have any financial pain points?
  • Is internal labor a problem where technology could offset the burden?
  • Is the potential customer experiencing time management, productivity, and inefficiency issues that SaaS could solve?

Once customer needs are understood, you can turn an eye towards developing your written content. This, along with supporting visuals, will equip you to explain to buyers why your SaaS technology and services are a good solution.

2. Research keywords for different stages of the customer journey

Buyers of SaaS products and services do so primarily through digital channels. This makes SEO a vital component of successful SaaS content marketing. Your buyers will tend to find potential solutions through online resources, such as online reviews, white papers, and app marketplaces. As a part of the goal to optimize SEO, you’ll want to identify the right keywords and phrases. Doing so can help you to steer buyers towards key points in their customer journey, such as learning more, finding a solution, installing your SaaS products, using the software, getting support, or renewing services.

You can use keyword tools to help you identify the right ones to use for each customer journey segment. Popular options include Google Keyword Planner, Ahrefs, Clearscope, SEMrush, Moz, and BuzzSumo. Once keywords are determined, you can begin to produce keyword-oriented content to attract buyers.

3. Create content for each stage of the customer journey

Identifying the right keywords takes some work, but it doesn’t end there. Generating content also includes creating different types of content that will appeal to buyers at different places in their journey. Your goal is to speak to potential customers. This helps them to:

  • Become aware of your solution.
  • Consider a purchase.
  • Make a decision to buy.

For each stage of the journey, you have other tasks to complete as well. This includes setting a content calendar and recruiting talent to write specific types of content. Then comes creating and editing content. Reaching publication takes time, and many SaaS providers find partnering with a managed service provider helps ease their own pain points. A good provider that specializes in all things related to content marketing can greatly simplify your entire content production process.

4. Set up goals and KPIs

Using content marketing best practices means you want to set goals and key performance indicators (KPIs). Investing in these enables you to align your future campaigns based on your findings. KPIs to track include the number of unique visitors, session duration, bounce rates, and what pages they visit. These are standard KPIs.

For SaaS content, you’ll also want to look at additional metrics:

  • Registrations for free trial offers.
  • Downloads of whitepapers.
  • Software demo requests.
  • Customer acquisition costs (CAC).
  • Lead conversion rates (LCR).

To succeed with a SaaS content marketing strategy, it’s important to track and measure the above to determine if your content has met your objectives and performed well. Remember, KPIs are not just about sales, but about customer satisfaction, retention, and perception of your brand.

5. Analyze and improve

Consistent analysis and improvement will ensure content flow continues to perform well and meet your business objectives. If content is not meeting expectations, change course. Give readers better content to digest. Good search results are centered around text:

  • Does text communicate complex SaaS information with simplicity?
  • Is the content helping you connect with customers and helping build stronger relationships?
  • Has previously published content built brand awareness in a crowded industry field?
  • Does content effectively showcase the unique value of your brand’s product and service?
  • Have you used the right distribution channels to showcase content?

Examine KPIs and other metrics to see what your potential customers seek and then strive to give them more. Automating the process as much as possible saves both resources and money. You’ll find more time to focus on building long-term customer relationships through the development of your product and support.

Get help with SaaS content marketing

It can be difficult to strategize in order to take advantage of all the benefits of content marketing. At Tempesta Media, we understand the primary challenges SaaS companies face. To help you execute content marketing best practices, we offer a variety of content marketing solutions. We can help you to succeed with SEO, along with other important components of your content marketing strategy.

To learn more about Tempesta Media’s managed services, contact us.

A Complete CMO’s E-guide to a Better Content, Social and Influencer Marketing Teams

You may have more control over your content and influencer marketing initiatives if you have an in-house marketing team.

Your staff can also assist you in accurately reflecting your beliefs. On the other hand, internal marketing teams may find it challenging to produce long-term growth. 

We’ve combined all the factors that influence the productivity of your marketing teams and solutions to explain how you can make sure your content strategy produces the best results. 

Using insights from our e-guide, you will be able to:

Our Complete CMO’s E-guide to a Better Content, Social and Influencer Marketing Team can help you get more out of your current content marketing program. In about 15 pages, we will give you the best techniques for managing multiple teams’ departments to make sure your company follows a successful path and produces the most remarkable results overall.

How a Marketing Managed Service Provider can Maximize Your ROI

As a business owner, you know there are plenty of ways you could be spending your time to develop and boost your business strategy. A marketing managed service provider can help you do your job effectively by ensuring the processes you outsource run smoothly. 

For business owners, it’s important to remember that having a strong marketing strategy in place and running is what drives business success. This is where the decision to consider a marketing managed service provider (MSP) comes in. 

Many companies don’t have an in-house marketing team at all. Or they entrust their marketing management to employees from various departments — employees who lack the time and experience to make it work properly. Among the many things your employees are responsible for, they might also be in charge of social media postings, email marketing, blog writing, SEO optimization and other tasks related to content production for the business. 

If you’re still trying to manage marketing on your own, spending hours at a time to keep your company up to date with continuously changing trends and stay ahead of the competition, but not achieving success, this is where managed service providers come in handy. Marketing MSPs provide all of the services listed above, plus more to help free up time for you to focus. And their expertise gives your business significant results.

What is a marketing managed service provider?

A marketing managed service provider (MMSP) is a company that provides marketing services to other businesses. These companies offer complete marketing solutions that include the development and execution of marketing programs, and analytics to assess their effectiveness. 

The demand for MSPs has increased in recent years as business owners have recognized the value and results they bring. Here’s a brief explanation of why MSPs gain business owners’ trust:

  1. MSPs standardize processes. Simply put, these companies use proven techniques, so they are able to increase performance and reduce costs.
  2. MSPs provide “as-a-service” capabilities. You can choose to go with a standard package of services or order a specific service.
  3. MSPs have specialized knowledge and experience. They have already done the recruiting for you by selecting top professionals who know how to scale your business.

The managed services market forecast confirms all of the above: the global managed services market is expected to expand to around $274 billion by 2026.

Managed service providers in marketing

You might think about looking for an MMSP for several reasons. For example, if you are an entrepreneur running your own business and you are hiring people to market your products or services, the last thing you need is to deal with employment issues like training, workload monitoring and general management. What if there was a way to outsource these and other responsibilities to someone who already does them better than you can? Or, if you are an established company looking to get better results from your marketing, what if you could do it without having to hire more people or train them? Who wouldn’t want more reliable results with less effort?

MMSPs can provide you with external help that equips you to beat the competition. You can authorize the development of an entirely new digital marketing strategy or optimize the existing one. Your MMSP will apply the newest and most reliable digital marketing techniques, depending on whether you are a B2B or B2C company. The following are a few examples. 

Content marketing 

Content marketing helps to build trust with your target market and convert prospects into customers. It’s not only about creating web pages or videos. Content marketing is engaging with audiences on various platforms to build awareness of your products. This is done through social media posts that are specifically created to be shared, blog posts that answer questions or solve problems facing your clients, and email newsletters that are sent out on a regular basis.

SEO (Search engine optimization)

After you write your content, you need to optimize it for search engines. This is called search engine optimization (SEO). When search engines visit your website, they look at several factors, called ranking signals, to determine the overall quality of your website. If the ranking signals are strong enough, then your website is considered high quality and it gets listed on the first page of search results. The most notable ranking signals are backlinks, content and keywords on the page.

Social media marketing

You can use social media marketing effectively by setting up a company page on popular social media networks. The most common networks for B2B companies are LinkedIn, Facebook and Twitter.

The company pages you create must have the potential to attract new customers. It is vital to use social media marketing to show that your company is committed to being present online.  By maintaining a high level of activity on all of your social media pages, you demonstrate to potential customers that you are engaged in the world of marketing.

Influencer marketing

Think about it: How many times have you personally made a purchase based on an influencer’s recommendation? This is precisely why so many businesses are using influencer marketing to reach out to potential customers. The fact is that people listen to their favorite bloggers, celebrities, and social media stars because they trust them. Chances are, if they recommend a product or service, you will be willing to purchase it too.

Email marketing

Email marketing is a simple yet powerful way to stay connected with customers and prospects. It gives you the opportunity to share your story and engage your audience. It’s a simple tool that can help you create brand awareness, drive traffic to your site, and ultimately generate more leads and close more deals.

Paid media

When a customer searches for a product or service online, the search engine displays a list of sites that have published content on that subject. These sites have paid search engine optimization companies to ensure they appear at the top of the search results. 

The company that has earned the highest ranking is called the “organic” website because it is the most relevant. In addition to these search results, you will see a section labeled “sponsored links.” This is a great way to draw more traffic to your site and more attention to your brand.

Video marketing

Video marketing is the new buzzword on the block. Various new types of videos are popping up on your screens, be it on Facebook, Twitter, YouTube or a specific website’s pages. These are custom-made videos that advertise products or services. 

The video features you, highlighting or promoting certain aspects of your company or product. Video marketing is an effective form of digital marketing. It not only informs potential customers but also helps build a strong brand image. A business needs to carefully design a video to showcase its product or service in the best possible way.

Direct marketing

Direct marketing is the technique of delivering a direct message to the consumer by offering a premium service. This can be done via various media. Direct marketing is also known as one-to-one marketing. It allows advertisers to communicate directly with prospective customers (B2C) or business-to-business (B2B).

Direct marketing is more focused on results, inspiring immediate action by the targeted consumer, customer or business. It relies strictly on high-quality data to execute its aims.

Who benefits most from having an MSP?

A managed service provider can help both small and mid-sized businesses. In fact, most businesses in the post-COVID-19 environment don’t have the budget to create their own in-house marketing team. A survey conducted by the U.S. National Academy of Sciences shows that since January 2020, firms have reported a 39% reduction in active employment on average.

Although small and medium-sized businesses usually can’t afford to set up a marketing department, that doesn’t mean they don’t need marketing. They simply outsource it to a managed service provider, which is a great way to save money 

A good marketing MSP will be able to take care of your:

  • Content development and production
  • SEO
  • Paid search
  • Display advertising
  • Social media 
  • Email marketing needs

If all of this seems overwhelming, you can outsource just one process to a marketing managed service provider company and still benefit from its expertise. For example, if you’re worried about spending too much on SEO or don’t have enough resources to pursue SEO, but you know it’s important to get on the first page of search results, you can choose to outsource this specific service to an MMSP.

Let’s compare the costs of hiring an in-house marketing team vs. working with a managed service provider. For instance, the average salary for a marketing manager in the U.S. is $148,783 as of August 2021. Keep in mind additional expenses, such as benefits, training, insurance, etc. In contrast, you can hire a marketing managed service provider with an existing team of experts at prices starting from $2,000 per month

Advantages of working with a marketing managed service provider

Why should you consider outsourcing to an MSP? 

  • You will have more time to concentrate on your core competencies.
  • Your marketing efforts will be scaled up.
  • You will gain access to a comprehensive set of marketing services.
  • You will be able to increase your focus on brand-building and brand performance.
  • You will gain access to the expertise and experience of a team of experts.

Moreover, there are a few proven advantages of using a Marketing Managed Service Provider for your business. Let’s take a closer look at some of them.

Increasing ROI while lowering costs

Many organizations fail to hire marketers because of the costs involved. A marketing managed service provider can help you maximize your marketing ROI by implementing solutions that effectively drive the business forward and, in the meantime, save you money

Not surprisingly, most companies spend a lot on labor, salaries, benefits, insurance and other employee-related costs. For example,it takes six to 10 hours each month for 17% of small firms to process payroll related tasks, and 11% spend more than 10 hours per month. An MSP can handle all your employee-related issues so you don’t need to hire more administrative employees. Companies that want to improve their ROI and save money must discover ways to reduce the number of full-time and part-time employees on their payroll. 

Getting access to the newest technologies 

As a business owner, you need to follow technology trends to keep up with the times. You may be able to leverage an MSP’s services to not only keep up with the competition, but stand out with the help of a marketing managed service provider.

MMSPs have invested in solutions that allow them to create and disseminate high-quality content. This empowers you to target your marketing and advertising efforts more precisely. Businesses can enjoy the following benefits by working with the right marketing managed service providers:

  • Superior content creation that combines human expert writing and AI technology.
  • Content management that is both robust and dependable and generation of fresh resources.
  • Optimization for specific B2B customer profiles, each with its own distinct perspective.
  • Marketing project management software and CRM connections.
  • Accurate reports and data analysis of all campaign segments.

You can see a real example of how all these advantages work by looking at the managed services thatTempesta Media offers . Our team ensures that your content drives maximum results at a lower cost. By partnering with us, you can take a proactive approach with a team of professionals and see better outcomes than you thought possible. Further, our managed service solution is not limited to content creation. Our broad capabilities include all of the most important aspects of digital marketing. 

The nature of content marketing is rapidly evolving. In 2021, 82% of marketers plan to use content marketing actively, up 70% over the previous year. 

Gone are the days when we could rely on advertising and SEO to drive traffic and conversions. Instead, we’re in a content-driven world where people want and expect to find the answers to their questions in a quick and easy format. This world demands useful, actionable information, and content marketing is the answer. Here we list several facets of content marketing that a marketing managed service provider will help you with.

Content creation and marketing

Content marketing incorporates elements of all the different marketing strategies and focuses on creating valuable content that attracts new customers to your business. Content marketing involves writing and producing informative content such as blog posts, infographics, videos and images. You can then promote this content on your website and on social media to bring new customers to your business. 

An MMSP covers all the areas of content marketing and partners with you throughout the process. Managed service providers can develop all your content marketing strategies from scratch, including creating, promoting and analyzing. 

Social media

A professional marketing managed service provider will take care of all your social media work and assist you in setting up and managing your social media accounts as well as keeping them current and relevant. Professionals who help you create a custom social media marketing strategy are up to date on the latest trends and statistics, so you can rely on them to help you make informed decisions.

On-page and off-page SEO

On-page SEO includes the best practices for writing titles, meta descriptions, alt text, hyperlink anchors, hyperlinks, website structure and keywords. Conversely, off-page optimization includes link-building, social presence and online reputation management. Your

MMSP will review your website to see how well it is optimized for SEO and identify the pain points to work on. 

The most critical aspect of the SEO strategy is the choice of keywords. In fact, the whole purpose of the SEO strategy is to optimize a web page so that prospects find it quickly on Google and other search engines when they search for a particular keyword. 

For this reason, your managed service provider company will choose the best keywords for your business. To boost your SEO success, you need a list of top-ranking keywords in your industry so the team of professionals can update your website and create new content following the keyword analysis.

Furthermore, marketing managed service providers offer email outreach for link-building to boost your off-site SEO strategy. The objective of link-building is to find relevant websites, blogs and social media pages that have high authority in the eyes of Google. Once a link has been gained from a high-ranking website, it is passed to other sites; these sites in return promote you and your site.

Email marketing

Email marketing is an effective way to build trust with your existing and potential audience, as well as to share news and updates. It also costs less and gives higher returns than other marketing methods, such as direct mail. B2B marketers say email is one of the top free organic distribution methods

It’s easy to track the results of your email marketing effort. An email campaign can be designed to suit any niche industry, business size and budget requirement. You can use email marketing to both attract new customers and retain existing customers. 

Influencer marketing

By working with influencers, marketing managed service providers can design and implement an influence campaign to promote your company’s products and services. Influencer marketing value more than doubled between 2019 and 2021, rising from $6.5 billion to $13.8 billion in just three years.

Marketing managed service providers collaborate with influencers to develop content that is both relevant to your company and strategically tailored to engage your target audience. They also assist you in developing a more targeted influencer marketing approach that aligns with your financial and strategic goals.

MMSPs have their own technology platforms, unlike influencer marketing agencies, which may push you toward expensive mega-influencers and may not have the sophisticated software tools to track ROI on your campaigns.

In summary

Partnering with a marketing managed service provider is an essential step for any business pursuing success. 

Managed service providers allow you to narrow your focus and concentrate on other important business development areas. Once you hire a managed service provider to handle your marketing for you, you’ll be able to spend your time doing what you do best: focusing on the business.
Tempesta Media is a managed service provider that helps businesses rise above the competition. We use innovative digital marketing strategies and an unparalleled content marketing platform to get impressive results from our content marketing programs. Our managed solution combines pioneering technology with world-class expertise and industry experience to help B2B firms generate leads and revenue.