Tempesta Media Blog | New Feature: Estimated reading time improves content marketing results and engagement

Customers are constantly looking for ways to improve their content marketing so they can engage with their target audience more effectively. That’s why we added a brand new feature to our platform called “Estimated Reading Time.”

We now automatically calculate Estimated Reading Time for the following content types: Blog Posts, SEO Content, News Commentaries, Informative Articles and Thought Leadership.

Content development to improve your SEO and website performance

Based on a research, we found that by adding this feature to content, it dramatically increases engagement, time spent on site and bounce rates.

Learn more by checking out our 3 part series about estimated reading times: Do You Need Estimated Reading Times, Part 1: What Are Estimated Reading Times?

Do You Need Estimated Reading Times Part 2: What Is Ideal?
Standalone editorial now available
Tempesta Media’s New Content Marketing Platform Improves Each Phase of Content Production Cycle

Michael Marchese

Michael Marchese is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership and overall business operations across all the company’s segments.