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Sometimes you can’t rely on simply publishing your content. In order to reach more people or the ideal audience, you need to repurpose it. The easiest way of doing this is posting to other channels like social media.

Repurposing your content and republishing it to other platforms are great ways to drive more engagement and success for your articles. You can link to your blog through social media or even post it as an article on LinkedIn or a third-party platform. Not only will you get more readers for your content, but you’ll also get more traffic to your site.

How to pick the content to repurpose

  • It’s always good to start with your blog posts that received the most attention. They’ve already attracted visitors, so it’s not a stretch to believe they will attract a large audience on social media or a third-party site.
  • Next, you’ll want to make sure that the piece is timely. That is to say that the publication date is still relevant. For example, if your blog was about an event that happened in 2018, you may want to reconsider reposting it in 2021. It probably will seem dated.
  • Besides reposting content, you can also repackage your content. If you have multiple blogs about one industry or topic, you can package them together as an e-book. You could then offer downloads to the e-book to those who sign up for your email.

Conclusion

Gaining more exposure doesn’t have to be a lot of work if you repurpose content you already have. Taking advantage of this tactic will help you drive more traffic to your site, which can lead to more prospects and conversions and, ultimately, more success for your company.
To learn more about how to implement a strong content marketing program, download our e-book 100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.

Michael Marchese is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership and overall business operations across all the company’s segments.

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