When placing an order, your writers are already experts in your industry so they won’t require a great deal of hand holding. However, we recommend you include the topic and the key points you want included within the article. For white papers, a general outline including the subsections and key points is recommended.
If you utilize the editorial calendar that we provide for you, the editorial calendar will include topics and outlines of each topic so that they can be ordered once we receive your approval.
For more information – check out this great guide: How to provide your writers with a clear direction