When it comes to your marketing strategy, it turns out that content isn’t really about content at all. That’s right. If you want to do well in the world of search engine optimization and content marketing, you must emphasize some things other than getting your point across. Confusing, right? I know. It’s not enough that you’ve got to think about word count, backlinks, keyword strings and meta descriptions (whatever those are). These things are important but they’re the new elementary grammar rules of the internet.

You Need an Eating Plan

When your primary goal is quality content, you’ve got to EAT well first. Seriously, you need your vitamins.

Get Your Daily Dose of Vitamins

Vitamin E is for expertise in your field, and it will improve your rankings by leaps and bounds. The audience who never sees you can’t find you, right? Vitamin E is things like the bounce rate, on-page time and shares. It really boils down to your (or your company’s) credentials across the internet.

Your mom always told you that vitamin A was important, and she wasn’t kidding. Vitamin A earns you authority, which is a crucial component in your whole eating strategy. Backlinks from reputable sources boost your authority in your specific field and support adequate amounts of genuine positive reviews, affiliations and awards.

Vitamin T is all about being trustworthy. It’s one of those elusive vitamins that can really make or break your health in content marketing. Vitamin T encompasses the security of everything in your content and on your website. Without the recommended daily allowance, much of the audience won’t even entertain reading the content. It turns out integrity isn’t just a buzzword.

Scale with Quality

If you’ve forged a deep emotional connection with your audience, then you’re off to a good start. That’s important. Now, its time to scale. Quality at scale is elusive but it’s achievable if you’re eating well. Make healthy choices and take your daily vitamins. The search engines will reward you for it and so will the audience. When you need consistent high-quality content, or a partner to help with your E-A-T-ing plan, see what Tempesta Media can do for you.

Michael Marchese is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership and overall business operations across all the company’s segments.

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