Tempesta Media turns content creation into a simple process that doesn’t take more than a few minutes of your time. We provide you with quality content at scale. We do this by working with a team of qualified writers with expertise in your specific industry. We also work with in-house editors and your appointed customer success manager.
Getting started with content creation
Our content creation process starts with a kick-off call with your customer success manager. This call helps us create a Voice Profile™ and develop guidelines. Our writers will follow this when they create your content.
In the Voice Profile, you establish your company’s voice, style, target audience and more. This, in turn, helps your writers and editors quickly grasp your company’s goals.
The next step is a writer audition. We work with a diverse pool of writers with unparalleled expertise in areas like technology, finance, healthcare, education, B2B and many other industries. From this pool of continuously vetted writers, you will review short pieces written by some of your industry’s experts. You will then pick which ones most closely match your style and voice.
The key to a successful content creation strategy: The editorial calendar
Once you have selected writers for your team, we will work together to create an editorial calendar. The purpose of the editorial calendar is to identify topics that will provide your audience with valuable content while establishing yourself as a leader in your industry.
You will get to review and approve your editorial calendar. You can also request revisions if needed. The next step is creating the different pieces from the outlines in your editorial calendar. We will send you the finished content on a weekly basis (or however often you would like to receive it). You can then decide whether to publish it or request revisions.
Tempesta Media’s editing and revision process
Our in-house editors review your content and correct any mistakes before you receive your first draft. This step enhances quality and reduces the number of revisions needed. We have an unlimited revision policy, but the quality of the work we deliver helps us keep the average number of revisions at 0.30, which is 10 times better than the industry average.
A team that includes customer success managers, writers and in-house editors allows us to deliver outstanding quality at scale. Think of us as your content creation department – we’re here to help you grow and develop a strong online presence through engaging and thought-provoking content. Contact Tempesta Media today to get started.