Recognized for Helping Businesses Navigate the Post-COVID Landscape: Tempesta Media Wins Gold at AVA Digital Awards.
MICHIGAN CITY, IN, May 12, 2023 – Tempesta Media, a leading provider of digital marketing solutions, has been awarded a Gold prize at the AVA Digital Awards for its outstanding content marketing series. The award recognizes Tempesta Media’s excellence in Digital Marketing – Content Marketing – Blog Series for the exceptional blog series: “Finding a Path Forward Post-COVID.”
The AVA Digital Awards are one of the industry’s most prestigious honors. The organization evaluates entries from around the world and is the preeminent third-party evaluator of creative work, having judged over 300,000 entries since its formation in 1994.
“We are thrilled to have won a Gold award for the content marketing series that we have created,” said Michael Marchese, CEO of Tempesta Media. “This is an example of our dedication to providing our clients with the highest quality expert content that drives results.”
Tempesta Media’s content marketing series is designed to help businesses find a path forward in a post-COVID world. The series covers a range of topics, from digital transformation to content strategy, and is a valuable resource for B2B companies looking to drive leads and revenue.
ABOUT TEMPESTA MEDIA
Tempesta Media is the leading performance-based provider of digital marketing solutions that drives revenue. Using our targeted approach to digital marketing, Bullseye Effect ™, we efficiently maximize results and ROI. Tempesta Media helps businesses become industry leaders.
Turnkey digital marketing solution exceeded business goals for leads, users and domain authority
MICHIGAN CITY, INDIANA, US, April 10, 2023 – Through its managed service, Tempesta Media increased marketing leads for Raiven by 255% over the past two years. Raiven is a leading purchasing platform that helps businesses make smarter sourcing and procurement decisions.
The platform transformed its revenue growth by utilizing Tempesta Media’s Bullseye Effect, which is part of its managed service provider (MSP). The MSP solution drives revenue growth for clients through expert content.
“Tempesta Media’s Bullseye Effect solution is the key to our marketing strategy,” said Brett Knox, CEO of Raiven. “Our revenue has grown by securing more leads in new and innovative ways.”
Tempesta Media’s managed service solution removes the cost of hiring content, influencer, and social media marketing specialists and helps businesses exceed their ROI goals and create timely content.
Over the past two years, Raiven’s digital marketing goals were surpassed by using Tempesta Media Bullseye Effect. Raiven’s increased revenue was driven by:
marketing leads up 230% in total: ○ direct leads increased by 175%, ○ referral by 125%, ○ organic by 100%
users up 971%
domain authority up 3,000%
Tempesta Media’s Managed Service provider (MSP) uses these marketing tactics to achieve its results:
“Our Tempesta Media’s Managed Service provider (MSP) through its Bullseye Effect helps marketers leverage organic content for high ROI, lead generation, and revenue, and is tailored for marketing results in financial services, healthcare and technology,” said Michael Marchese, CEO, and Founder of Tempesta Media.
ABOUT TEMPESTA MEDIA
Tempesta Media is the leading performance-based provider of digital marketing solutions that drives revenue. Using our targeted approach to digital marketing, Bullseye Effect ™ , we efficiently maximize results and ROI. Tempesta Media helps businesses become industry leaders. Contact us at Sales@TempestaMedia.com.
ABOUT RAIVEN
Raiven is a leading purchasing, procurement, and supply chain management platform enabling contractors and facility managers to digitally transform their procurement process and obtain significant discounts on their most purchased items. Raiven’s cloud-based procurement platform helps businesses purchase smarter and more efficiently through patent-pending AI algorithms that find in-stock products at the lowest prices. Learn more about Raiven at www.raiven.com and on LinkedIn or Facebook.
Here’s how to Identify your next marketing black swan risk before it hits your company.
The news was filled last week with stories of bank failures, including that of Silicon Valley Bank. Faced with having insufficient funds to meet upcoming payrolls, the CEOs of many companies with now-unavailable deposits at these banks have likely had a sleep-deprived roller-coaster of a weekend.
Imagine waking up on a Friday morning to have your CFO or controller tell you that nearly all your ready cash has vanished. How would you feel?
Having gone through a similar rapid collapse over 20 years ago during the dot-com bust, I can tell you the experience is right up there with back surgery! At the time, I headed up marketing for a B2B supply chain and procurement software company. Like most companies, we were trying to grow as fast as possible to secure the best valuation for our upcoming capital raise.
I will never forget it. We received a $30 million term sheet on a $300 million pre-money valuation the week before the NASDAQ peaked. We all had dollar signs in our eyes and dreams of an upcoming IPO in a couple of years.
Instead, the very next week, the NASDAQ began to crash and with it went our term sheet. Over about 10 days, I went from planning to double my 20+ employee marketing team to trying to determine which 15 or 16 individuals I would lay off immediately. Six months later, we ran out of cash and closed the company. Not fun!
History does not repeat, but it sure does rhyme.
The mental scars of such events stay with you throughout your career. It’s one of the reasons Tempesta Media avoided being affected by the recent bank closings. Early on, we diversified our debt and capital sources. In short, we bucked the norm and so never went deep in the red relative to our revenue.
Over the next few months, everyone will discuss treasury management. What was once just an afterthought will be talked about at length. While everyone is rightly focused on this topic, they should also be aware that the next black-swan event–marketing channel concentration risk–is fast approaching.
What is marketing channel concentration risk?
As the term implies, marketing channel concentration risk becomes a problem when firms rely too heavily on a small number of customer acquisition channels to maintain and grow their customer base.
Why should you be concerned about this risk? Because customer acquisition channels suffer extinction-level events during major recessions.
What is a customer acquisition channel extinction event?
Many small and mid-sized businesses operating at the time of the 2008 recession saw their marketing programs go through a massive upheaval. Before the recession, tested, reliable and consistent channels like magazine advertising, newspaper coupon inserts and direct mail were the marketing mainstays of hundreds of thousands of businesses. Several years later, many of these channels declined significantly or disappeared altogether. Numerous businesses that overrelied on the channels failed as buyer behavior shifted materially.
More recently, way too many firms went out of business during the COVID-related two-plus-year event-marketing hiatus because they couldn’t adapt quickly to the new marketing environment.
Despite these examples, here we are in 2023 after the worst banking scare in years, and businesses still haven’t learned the marketing channel concentration risk lesson.
Marketing channel concentration risk puts millions of businesses at risk for disruption.
I cannot tell you how many companies I talk to whose business relies wholly on one or two customer acquisition channels.
No customer acquisition marketing channel remains static from one year to the next. Competitive dynamics, new technology, changing prospective buyer behavior and many other factors cause individual channels to change, often becoming more or less effective than the year before.
Yet, more firms than you would believe cling to one or two channels, optimizing at the edges, exposing themselves to disruption should a major recession hit.
How do you know if your company’s marketing channels are too concentrated?
In an ideal world, no one channel should represent more than 20% of your firm’s total customer acquisition volume. Translation: Make sure you have at least five different customer acquisition channels for your business. Anything less puts you at risk for trouble.
Getting to a diversified customer acquisition channel mix.
If your company has fewer than five customer acquisition channels or any one customer acquisition channel represents more than 20% to 25% of your new revenue, you have a problem.
To fix this, your marketing department should be testing new customer acquisition channels continually. Such testing is not a one-off thing, that is, it should be an ongoing function within your marketing department. You should test new options at least once each quarter. We also advise our clients to allocate 20% of their entire customer acquisition budgets expressly for testing new marketing channel testing.
When is marketing concentration risk an emergency?
If your company has any one channel representing more than 50% of your overall new revenue, you have an emergency on your hands, especially given that the US economy appears to be teetering on the edge of recession.
Whatever your circumstances, you must make channel diversification a strategic corporate priority and allocate the resources needed to resolve or prevent marketing concentration risk.
What channels should I test?
While every business has unique target customers, for B2B businesses that use digital marketing for direct (e-commerce) or indirect (lead generation) customer acquisition, we suggest Tempesta Media’s Bullesye Effect™, which takes a targeted approach to test new digital marketing channels. Starting with the highest ROI areas–content and SEO marketing–the methodology gradually expands into new channels that increase distribution but may have lower ROIs. However, when CMOs deploy these channels as part of a portfolio approach to customer acquisition, they can maximize distribution and channel diversity with a blended ROI target.
My marketing department is generalist and small. How can we master new channels quickly?
Many B2B companies have cut marketing staffing over the years, leaving themselves with a skeleton crew. While the crew members may be excellent experts regarding their companies and superb project managers, they might also be generalists in marketing knowledge.
Efforts to build internal channel-specific expertise most often prove futile because customer acquisition channels change so rapidly.
Consequently, an increasing number of B2B businesses, especially mid-market and enterprise companies, outsource the testing and execution of specific digital marketing channels. Such outsourcing has become increasingly attractive with the emergence of digital marketing-managed service providers.
What’s the difference between an advertising/marketing agency and a digital marketing-managed service provider?
In essence, a marketing agency brings human expertise to the table. They have experts on staff who know how to launch, optimize and scale new marketing channels.
Digital marketing-managed service providers take the agency model to the next level. They bring sophisticated marketing technology, deep analytics and industry-specific and human expertise together as one bundled solution. This saves businesses significant money and can drive better results. More importantly, these providers can get new channels in marketing quickly, allowing you to diversify faster.
Be ready for the next black-swan event today.
Like many businesses affected by this weekend’s banking disruption, you don’t want to be blindsided by a customer acquisition channel suddenly drying up. Take proactive measures now to strengthen and diversify your marketing. It may save you from having a harrowing “all-hands-on-deck” weekend sometime in the future.
Lead generation is the pivotal moment when a user becomes a potential client. This is the critical point at which your tech company stands out from the crowd. Increase the number and quality of leads to grow the number of real customers.
Lead generation can be challenging for tech companies as you have to deliver a result-oriented approach to strengthen your digital presence while laying the foundation for a successful long-term relationship with new customers.
The hardship begins with the difference between having a static audience and a dynamic one. Your sales team should have a marketing solution tailor-made for each customer’s needs.
Many tech companies immediately confront two main challenges when developing their lead-generation strategies:
The overwhelming amount of content available online obstructs potential leads – it becomes the customer’s responsibility to sift data and seek products or services.
Achieving visibility and reaching out to the right prospects are not overnight processes. Companies often lack the in-house resources to bring a comprehensive strategy to fruition.
As a result, savvy tech companies are turning to managed service providers (MSP) to up their game.
Shaping the user experience
The old saying that you never get a second chance to make a first impression has never applied more than in today’s digital marketplace. When a potential client hits your site or landing page, it’s the first step in building the complete user experience. How will that customer gauge the significance of your brand, the quality of your content?
Understanding your audience
MSP marketing solutions can ensure this initial contact is a positive, immersive experience by conducting thorough research into your audience and market.
Utilizing analytics and metrics specific to your scope, your MSP partner can develop a detailed buying journey map. This map will highlight the pain points of your audience and the various means prospects use to evaluate tech products.
For instance, 30% of product searches now launch immediately via search engine. An MSP can identify how to leverage SEO — including off-page — to connect you with the largest pool of potential buyers.
Increasing visibility
Visibility is another vital factor for facilitating initial contact with a prospect. Getting your content to rank at the top of search result pages is no longer sufficient. Optimizing content to achieve visibility can include:
Image results. Create infographics for each of your most important pages and services.
Featured snippets. Work with your on-page SEO and write eye-catching snippets.
Interactive result blocks. Use outlines to allow the users preview pages.
An MSP can help develop successful marketing for tech companies via multiple SEO strategies:
Keyword research helps identify searches that reflect the pain points of the audience.
Using the latest SEO best practices will ensure you meet the criteria Google values with its recent helpful content update.
Evaluation of your competitors’ SEO strategies against your own will optimize your visibility.
Content marketing and inbound lead generation
Marketing for technology companies delivers better results with a big-picture approach. Studying points for recalibration of your existing plan and exploring how to anticipate future needs change the game. By outsourcing SEO to an MSP, you benefit from a one-stop, synergy-driven approach — all your SEO and content creation is generated by the same partner, ensuring that every piece you publish will align with your SEO strategy.
Your content will also meet the user expectations produced by the optimized metadata displayed in search results — a critical factor for a lower bounce rate.
With two-thirds of marketers increasing their content creation budget in 2022, it’s more important than ever to adopt a competitive content marketing strategy. Here’s how an MSP can help:
An MSP can create a content calendar to help you publish fresh content often.
This partner can identify innovative ideas to help your audience keep up with the latest tech trends.
Being one of the first tech companies to discuss new trends will turn you into a thought leader.
An MSP can map the user journey and create high-quality content that consistently meets user needs at different stages of this journey.
Working with an MSP is an opportunity to explore a wide range of content formats and publication channels. Examples include blogging, guest posting, FAQ pages, white papers.
The specifics that only professionals can cope with
On-page SEO. Even if you publish 100 articles on your website, it won’t always attract prospects. Marketing for technology companies calls for prioritizing visibility in search results, which is something an MSP can achieve by creating copy where the right keywords occur naturally. During the content development process, your MSP will optimize content to generate leads.
Off-page SEO. Plus, an MSP can optimize metadata and develop a strategic linking structure. Your vendor will also build a network of backlinks from authoritative sources to support indexing and ranking for tech topics.
Publication channels are another important aspect of any successful marketing for tech companies’ campaigns. Working with an MSP means you’ll have access to a team of digital marketing experts who can identify the right channels for distributing your content.
Typically, your marketing vendor will help you leverage a mix of owned and earned channels:
Owned channels can include your website and blog, as well as your email list, gated content, and social media profiles.
Earned media channels can include tech publications and press releases. You can also use online discussion platforms or social media groups.
Achieving continuous engagement
After establishing an initial touchpoint where the prospect develops awareness of your tech company and services, the next step is to lay the foundation for continuous engagement.
With B2B buying journeys becoming increasingly complex, a fast conversion isn’t a realistic goal. Instead, leveraging content to achieve continuous engagement will ensure that your solution remains one of the top options the average six to ten buyers involved in the decision-making process consider.
Providing a clear next step
Creating the initial contact isn’t enough to generate a qualified lead. As the B2B buying journey grows in complexity, prospects have an average of 59% more interactions with vendors.
Marketing for technology companies requires a series of contacts. You need to provide a clear next step to keep prospects engaged. You also need to build a flexible path since every prospect will have a unique buying journey.
Rethink marketing for tech companies with an MSP
MSP marketing solutions can make a difference at every stage of the buying journey:
At the top of the funnel, an MSP can help establish a positive initial contact by leveraging audience research, SEO strategies, and valuable content.
An MSP can leverage multiple content formats as well as an omnichannel model to achieve continuous engagement and increase prospect sophistication throughout the middle of the funnel.
A marketing partner can remove barriers to purchase to help prospects reach the bottom of the funnel besides developing content that supports purchase decisions and enhances customer satisfaction.
Do you need help with lead generation? As a managed service provider, Tempesta Media can identify and implement the right strategies for your niche. Beyond helping with lead generation, our comprehensive marketing plans can nurture leads and result in an effective and scalable sales funnel built around quality content and trustworthiness.
How is Tempesta Media different from other MSPs? Besides working with an experienced team of marketing and copywriting experts, we rely on two unique solutions to develop highly customized marketing plans:
Our Prova assessment is a 90-point audit that helps us get to know your organization, your audience, and your market better. This assessment establishes a baseline we use to inform our recommendations.
Our MSP service is a turnkey digital marketing solution we use to create marketing plans adapted to the unique needs and budget of each customer. This platform relies on modules that we can add or remove as needed for services like content creation, SEO, social media marketing, paid ads, and more.
Are you ready to take the next step in your digital marketing strategy? Contact us to learn more about working with an MSP or scheduling your initial Prova assessment!
Outsourced marketing solutions are the future of digital marketing.
Digital marketing is at the core of the modern business model. Digital channels have become crucial for connecting with customers, becoming an industry leader, and achieving growth.
However, a successful digital marketing strategy requires an amount of work and a level of expertise that is often difficult to achieve with in-house capabilities, especially for small and medium businesses.
As a result, more organizations are turning to outsourcing. A marketing partner can take over time-consuming tasks, deliver consistent results, and help improve marketing ROI.
Find out why businesses are opting for the MSP marketing company model, and which benefits they derive from these partnerships.
1. Save valuable time
The average workweek can vary a lot from one organization to another. For some entrepreneurs, it’s not unusual to work 50 hours a week. Others are responding to labor challenges and inflation by reducing work hours to avoid increasing compensation.
Time is a valuable resource. Managing this resource successfully directly affects growth. Whether your marketing team works 50 hours a week or is adopting shorter workdays, you need a strategic approach to managing time and focusing on creating the most value possible during work hours.
For businesses without a dedicated marketing team, content creation tasks are an afterthought in a busy schedule. Crafting quality pieces of content can take several hours and involve multiple employees, which means project managers often have to choose between sacrificing quality or slowing down the production schedule.
An MSP marketing company can take over a wide range of marketing-related tasks and free up valuable time. You can retain some marketing tasks in-house and give employees plenty of time to develop high-quality content or decide to have employees focus on other important tasks, such as phone or in-person interactions with customers.
2. Manage costs
Marketing spending is up. On average, businesses are spending 9.5% of their revenue compared to 6.4% last year. In spite of this increase, marketing budgets are still lower than pre-pandemic levels.
In-house marketing can be costly. An employee costs close to $39 an hour between compensation and benefits, and this amount can be higher for positions that call for more competitive wages. You also have to factor in the cost of hiring and training.
As the buying journey continues to become increasingly digital, customers expect to connect with brands on their preferred channels. Adopting an omnichannel approach and coordinating your marketing efforts means you need a multi-disciplinary marketing team with experts in areas like email, social media, paid ads, analytics, copywriting, editing, SEO, and more.
Small and medium organizations typically don’t have the resources needed to put together a large team. Employees often end up wearing many hats and might lack the time, training, and expertise for the scope of their work. Providing your team with the latest marketing tools and software will also add to your in-house costs.
One of the benefits of outsourcing digital marketing is that you can choose an MSP with a monthly subscription model. You’ll get to build a customized package with a predictable cost, and you’ll have access to experts with expertise in several areas. Plus, the result-oriented approach means you can expect to get a measurable return on your investment.
3. Access top marketing talents
An MSP marketing company gives you access to some of the top talents in different marketing fields.
Putting together an internal team with the same level and scope of expertise can be challenging for most businesses. Hiring requires an investment of time and resources, and some talents are in high demand and can be tough to attract and retain.
Keeping up with the demands of a digital marketing plan can be difficult and overwhelming for a single employee or a small team. The benefits of outsourcing digital marketing include having access to these different roles through your MSP vendor:
Your MSP can fulfill the role of a CMO by helping you develop a vision and overall strategy.
Account managers can act as marketing and project managers. These professionals take a CMO’s vision, turn it into a concrete plan, and coordinate the execution.
You’ll also get to work with market research experts who can help you study your market and competition or keep up with the latest trends.
Many MSPs offer analytics capabilities. This service replaces an internal analytics expert who can measure and optimize your marketing performance.
One of the benefits of content marketing outsourcing is that you’ll have access to a wide pool of copywriters and other content creators with industry expertise.
You’ll also work with editors who can ensure your content meets quality standards and is ready for publication.
MSPs also have social media managers on staff. These professionals can build and manage an online community on your behalf.
Your MSP will have SEO experts who can optimize your content.
You might also need to work with PR experts who can manage press releases, mentions in the news, and more.
An MSP marketing company gives you access to all these different roles as needed. You’ll get to work with some of the top talents in the marketing industry without any of the costs and challenges linked to hiring and retention. Plus, the MSP model means all these roles belong to the same organization and can work together to achieve consistent results.
4. Get marketing results fast
Tempesta Media was able to increase leads by 53% for customers in only three months by using a mix of content marketing, off-site and on-site SEO, and paid ads. This kind of fast result is what you can expect when working with an MSP.
The benefits of outsourcing digital marketing include having access to a team of experienced professionals. These experts have worked on similar campaigns in the past and know which strategies will yield the results you’re looking for.
In-house teams make the best decisions possible based on the information available to them, but their limited experience compared to an MSP partner means that there is often a trial-and-error process. It can take weeks or even months to get even data to optimize or decide to scrape a marketing campaign.
This approach is costly, and it gives your competitors the opportunity to strengthen their digital presence while you’re testing different strategies.
Once you identify a strategy that works well, it’s only a matter of time before you have to make changes to response to the latest market trends. An MSP can make you more reactive by identifying the right strategies faster and anticipating these changes.
5. Adopt a proactive approach
Switching from a reactive approach to a proactive marketing plan allows you to anticipate issues before they arise. No matter how closely you monitor marketing performance and other factors, a reactive marketing strategy means that new challenges have time to impact your organization negatively before you respond.
An MSP marketing company can anticipate changes by conducting market research and monitoring the results of your marketing campaigns. For instance, the vendor you choose to work with can anticipate when you’ll need to focus on new client acquisition or adopt a new channel to keep up with the competition.
Being proactive will help you meet customers’ expectations. If a company fails to anticipate their needs, 45% of consumers will switch brands.
A proactive approach will also turn your brand into an early adopter when new channels and trends emerge for your niche. Plus, the benefits of outsourcing content marketing include being able to publish content on short notice to address the latest hot topics for your niche and establish yourself as a thought leader.
6. Benefit from a personalized outsourcing
One of the benefits of content marketing outsourcing with an MSP is the highly personalized approach these vendors take.
It’s true that outsourcing isn’t without its share of potential drawbacks. Finding the right partner can be a challenge. You can end up with a partner that doesn’t match your culture or vision. A common concern is that your marketing partner won’t be able to reproduce the voice and branding that made your organization unique.
The rise of digital marketing means users have access to more content than they can consume. Achieving authenticity and using hyper-focused channels that make sense for your audience are crucial strategies for standing out.
The kind of personalization that only an MSP can offer will make a difference. The MSP marketing company you choose to work with will get to know your organization, your market, and your target audience to develop a customized approach aligned with your goals and the expectations of your audience.
7. Build flexible and scalable marketing processes
Digital marketing moves fast. There is always a new trend to incorporate, an emerging platform to turn into a new channel, or a new industry issue to address for thought leadership.
There are other potential reasons why flexibility can give you an advantage:
You might need to amp up your marketing capabilities for a specific campaign or event, such as a promotion or new product launch.
Your organization is going to grow over time, and your digital presence should grow with it. Reaching out to a new niche can be a crucial factor for growth.
Resilience is key in the current business landscape. You might have to make some unplanned spending cuts and temporarily scale back on your marketing efforts.
This level of flexibility can be difficult to achieve with an in-house team. The main variable you can use to create a flexible team is hiring. However, HR professionals agree that it takes around 60 days to hire a new employee, and you’ll have to give new hires a month or two to catch up and become fluent in your company culture.
Outsourcing to an MSP marketing company means you can build a customized marketing package. Your vendor will give you the possibility to include different services or choose a service tier. It’s a flexible model where you can add or remove services as needed.
You can make changes to your package to develop a presence on a new channel, increase content production for an event, or get help for a special project. An MSP makes you scalable, and you can scale up quickly so you don’t miss out on any opportunities.
8. Keep up with the latest trends
Digital marketing evolves at a fast pace. Marketers need to constantly think ahead and identify the next trend that aligns with their target audience’s preferences and behaviors.
Keeping up with the latest trends means developing a presence on emerging social media platforms that resonate with your target audience. It also means adjusting your SEO strategy to reflect the latest search engine algorithm update or updating your content marketing plan to account for new formats and preferences in consuming content.
For instance, with over 123 million voice assistant users, a growing number of brands are optimizing their content to appear in featured snippets that the Google assistant can read out loud. Some brands are also exploring video results, slideshows, and other varied content formats that increasingly appear in search results.
Keeping up with the latest digital marketing trends is also important in the context of Generation Z coming of age. You need an inclusive marketing plan that addresses the needs and expectations of these digital natives.
With 64% of 18 to 26 years old seeing their brand choices as a form of activism, many brands are rethinking their core values. An updated marketing strategy is crucial for clearly communicating your commitment to the societal and environmental issues that young adults care about.
In-house teams already have a lot on their plate, and there might not be enough time to keep up with the latest trends. Plus, developing a modern marketing plan also requires identifying the trends aligned with a company’s branding strategy and target audience. It’s also crucial to learn enough about a new practice or platform to implement a new strategy successfully.
Investing in the wrong marketing trends can be a costly mistake and adopting a trend after a competitor has already done so won’t yield the same ROI.
One benefits of outsourcing digital marketing to an MSP is that you’ll get help from a team of industry experts. These professionals know what is happening in their field. They can anticipate the next trends and determine the latest practices and strategies that correspond to your marketing goals.
9. Increase your marketing ROI with a result-oriented strategy
Among B2C marketers, a staggering 48% are unsure of their in-house team’s capability to demonstrate content marketing ROI. This statistic reveals that failing to track marketing performance is a widespread issue.
Several obstacles can stand in the way of implementing an effective strategy to track results in-house:
Without a proper analytics strategy in place, visibility over marketing performance is difficult to assess. In-house teams don’t always have sufficient resources and skills to implement successful analytics programs.
Not having enough data to inform decisions means in-house teams often take a trial-and-error approach. As a result, marketing campaigns are often scraped before they can generate a consistent ROI. A succession of short-lived campaigns can be costly.
Establishing clear goals and a timeline is challenging for teams that lack experience or don’t have enough historical data.
In some cases, the capabilities of the in-house team in terms of time and budget aren’t realistic for the organization’s marketing goals.
One of the benefits of content marketing outsourcing with an MSP marketing company is that you’ll work with your vendor to discuss your goals, create a concrete marketing plan, and break down this plan into smaller steps with a specific timeline. MSPs use a result-oriented model to optimize your marketing ROI and help you unlock growth.
MSPs also rely on analytics experts to track performance with precision. This data allows an MSP to be more reactive and adjust a marketing strategy if needed.
Analytics improve transparency since you’ll receive regular reports that show how your marketing campaigns are performing. This information can support future decisions and even give you a competitive edge since analytics currently supports only 53% of marketing decisions.
10. Get access to the right tools and tech
Among CMOs, 26% consider data and analytics as one of the top capability gaps for their marketing department. As digital marketing becomes increasingly complex and technical, having access to the right tools can make a significant difference.
Adopting marketing software and other tools in-house isn’t always practical. There is a significant upfront investment linked to implementing a new solution. There are also ongoing costs with software subscriptions or licenses.
Selecting marketing software that meets the needs of your in-house team can be challenging, especially if your marketing experts lack experience with this type of buying decision. Adoption can be another barrier since not all employees are comfortable with technical tools and training represents an additional expense.
Challenges expand beyond your in-house marketing team. Running marketing apps in the cloud or hosting marketing software on-premise requires help from an IT department. For small and medium organizations, the current capabilities of the IT team and IT infrastructure might be insufficient.
Failing to adopt modern marketing tools and tech can hurt the performance of a marketing plan and make it difficult to compete against organizations with a larger tech budget.
Working with an MSP marketing company means you’ll have access to marketers who can rely on a number of tech solutions to optimize your campaign. You won’t have to incur additional costs linked to implementing these tech tools and the MSP team will already have plenty of experience with these apps and software products.
Technology can give you an advantage in the following area:
An analytics solution can significantly improve visibility over different digital channels, help you measure results, and support decisions.
Finding the right balance between personalization and data privacy is tricky. Data privacy management software helps you streamline the collection and usage of customer data to mitigate risks, improve compliance, and ultimately deliver a better experience.
A CRM solution can bridge any existing gaps between your marketing efforts and your sales team. You can gather valuable insights about your customers and prospects, automate personalized content distribution, and more.
Marketing automation solutions can help you save time on a wide range of tasks, including content publication, personalized emails, reminder emails, and more.
10+.Embrace innovation
Outsourcing creates value in more than one way. One of the benefits of working with a third-party vendor is to gain a new perspective.
Besides giving you access to new skills, an MSP marketing company with a diverse team of professionals will bring fresh ideas to the table. Your new partner will help you consider issues from a different angle and might come up with solutions you would have never thought of.
The post-COVID market is volatile and navigating inflation, labor mismatches, geopolitical uncertainties, and other challenges might require a significant strategic shift. Innovation is more important than ever and could be the key to unlocking growth.
Summary
Thanks to their holistic and result-oriented approach, MSPs can address a wide range of marketing challenges that businesses of all sizes face.
The two most common reasons for outsourcing are saving time and managing costs but working with an MSP marketing company has many other advantages. You’ll get access to a wider talent pool, benefit from a flexible and scalable marketing plan, leverage the latest tech tools and trends, and much more.
Are you wondering how an MSP could help your brand? At Tempesta Media, we have been supporting the marketing goals of our customers for a decade with a unique blend of expertise, dedication, and result-oriented planning.
Our secret? We take the time to get to know every customer before developing a highly personalized plan. We use our Prova assessment, a two-week process that covers 90 points, to learn as much as we can about a business and its market.
Next, we use our Performica framework to develop a customized marketing strategy. Performica is a turnkey solution that allows us to build flexible marketing packages by selecting modules aligned with the unique goals of each customer while taking their budget into consideration.
We’ll deliver regular updates regarding how your campaigns are performing and take your feedback into consideration to continuously improve your marketing plan. Our flexible Performica framework also means you can add or remove modules as needed for areas like content marketing, email marketing, social media marketing, SEO, and more.
This eGuide will show the benefits of an MSP digital marketing strategy vs in-house marketing teams.
Digital marketing is growing every day, and it’s a full-time job for more than one person to work all of these avenues every week. This is where an MSP digital marketing strategy comes in handy.
You already know digital marketing matters, and you might be actively working on several social media apps already. What you might not know is just how much time it takes to really market your business to the many platforms available to consumers these days.
What is an effective digital marketing strategy?
With just 11 steps, you can optimize your digital marketing strategy with measurable results. The goal is to see results in a competitive market where profits are lower than they were before Covid-19 shook the world.
Here are just a few of the ideas covered in this eGuide:
Keeping up with constantly changing digital marketing applications is exhausting, to say the least. Even the most social media-savvy employees will find themselves lost in a sea of trending platforms they’ve never even used. An MSP provider will assess your business, create a personalized marketing plan, recommend new strategy elements, and measure results along the way.
Tempesta Media guides you through a performance marketing-based program resulting in a turn-key solution to achieving your marketing goals. You can take the pressure off your own employees and let trained experts offer a transparent campaign full of the latest digital marketing ideas and tips.
The content marketing industry is an ever-changing landscape. Every year, new trends emerge, and old ones fade away.
Marketing is becoming more interactive and less mainstream. There are many new ways to reach customers, such as social media marketing or influencer marketing. As a result, companies must be more creative in reaching their target audience because they can’t rely on traditional advertising methods anymore.
One of the main points to remember is that marketing in the digital age is all about creating content that resonates with your target audience and provides them with value, rather than just pushing products out there and hoping they will buy them.
Content Marketing is a crucial part of digital marketing, which is essential for financial and wealth businesses to succeed. A business’s content should be valuable, easy to share, and engaging. The content should also be optimized for search engines and social media channels to reach as many people as possible.
In the More Perfect Marketing Podcast, hosted by David Baer, Michael Marchese shares the trends in content marketing and digital marketing for companies in the finance and wealth management industries in the year 2023:
Are you looking for ways to improve your content marketing efforts? If so, you may want to consider using a technique known as “bullseye” content marketing.
Bullseye content marketing is a strategy for creating content targeted at a small, well-defined audience. The idea is to generate highly-targeted content that will resonate with this audience and help you achieve your marketing goals.
While this approach requires more effort than creating general-purpose content, it can be well worth it if done correctly. So if you’re looking for ways to improve your content marketing, consider using the bullseye technique.
Increase revenue and optimize your digital marketing with Prova’s comprehensive, insight-driven analysis.
MICHIGAN CITY, IN, December 5, 2022 – Tempesta Media, a leading performance-based provider of digital marketing solutions that drives business revenue, has developed a unique digital marketing assessment service called Prova. Prova is a detailed, actionable analysis of current marketing programs designed to spur growth and increase revenue.
ABOUT PROVA
Prova analyzes more than 90 elements of digital marketing programs to gain a deep understanding of their performance. It gives unmatched visibility into digital programs in about two weeks and assesses all key marketing areas, including:
Content marketing performance.Content iscarefullymeasuredto identify and resolve gaps in current programs.
SEO performance.SEOis analyzed to identify best practices and tactics to boost performance and improve results.
Competitive insights.Prova evaluates competitors’ marketing to find gaps that reveal unrealized advantages.
Social mediapresence.Social media channels and content are assessed and optimizedto drive engagement and awareness.
PROVA MAKES A DIFFERENCE
Prova is a new and intelligent approach to digital marketing assessments, providing ROI-driven insights and optimization recommendations into current program performance. No other marketing assessment is as comprehensive, detailed, or valuable.
It measures the strengths and weaknesses in marketing, creating a roadmap to improve results. Prova alsospots gaps and finds missed opportunities, resulting in marketing programs that leave competitors behind.
In the process, Prova helps pursue content marketing that drives engagement, lead conversions, and revenue. It improves marketing across all platforms with the underlying goal of exceeding business objectives.
Prova assessment results can provide the basis for ourBullseye Effect™– managed solution. It combines content and influencer marketing with social media to deliver better ROI and lead generation.
SPECIAL OFFER
Choose to implement Bullseye Effect after completing Prova and receive a credit toward the $2,500 fee in the first month of the program. To learn more, please visithttps://www.tempestamedia.com/managed-service/.
ABOUT TEMPESTA MEDIA
Created in 2011, Tempesta Media is a leading performance-based provider of digital marketing solutions that drive business revenue. Our managed service combines cutting-edge technology with our expertise and industry knowledge to drive leads and revenue for B2B companies. We serve B2B businesses across the U.S. Contact us at Sales@TempestaMedia.com.
As businesses shift their marketing mix to adapt to the stagflationary environment, it’s important to assess in-house resources. For many organizations, managed service providers (MSPs) are a more realistic option.
The past two years have seen a rapid succession of events that have put a majority of businesses in a challenging situation. As rapidly rising inflation follows COVID-19, adapting to this new environment is crucial for surviving.
When it comes to marketing, businesses need a strategic approach. It’s something we discussed in our four-part blog series.
In part one, we looked at how marketing was changing post-COVID and discussed the new challenges CMOs are facing.
We introduced the bullseye model in part two, a simple tool for visualizing your different marketing assets and adjusting spending to prioritize owned media to build valuable marketing assets.
Part three focused on the importance of collaborating at the C-level for a successful realignment of marketing spending that prioritizes owned media.
In the last instalment of our series, we’ll discuss the reality of executing the bullseye model and look at whether it’s realistic to implement it with in-house resources.
Build, buy, and labour challenges
Larger organizations have a median team size of 115 for their marketing department. It can be hard to compete for small and medium organizations with much smaller marketing teams.
You can build an internal team through hiring and training. This gives you more control over marketing, but the cost is high.
The buy approach consists of outsourcing marketing tasks to a partner. It’s cost-efficient, but it’s important to choose the right vendor.
Why building a marketing team is harder than you think
Too many businesses fail to assess the full extent of the resources needed for a successful content marketing program. Writing weekly blog posts and updating social media pages sounds manageable, but a strategy that yields results requires a lot more.
There is a certain level of expertise and experience needed for content marketing and SEO:
SEO optimization can get technical. You need the expertise to understand how the latest search engine algorithm changes will affect your content.
Crafting content that converts and sells takes skill. From grabbing readers’ attention to generating leads with strong calls to action, an experienced copywriter can make a difference.
A growing number of businesses are investing in data. On a global scale, the big data analytics market is growing at a CAGR of over 13% and will exceed $655 billion by 2029. Measuring content performance or using analytics to find content creation opportunities are complex tasks that require training and expertise.
Marketers need access to digital tools to develop and publish content or measure performance. Apps and software are additional costs to consider.
Too often, businesses fail to assess the level of work and knowledge required. Plus, CMOs often delegate these duties to entry-level employees or even interns. While these individuals can be valuable addition to a well-rounded marketing team, they don’t have the skills and experience needed to get results.
For a majority (91%) of brands, content marketing is only successful to some degree. Too often, the program fails to generate enough leads or doesn’t increase the business website’s ranking in search results.
The CEO and CFO will then make the difficult decision to kill the program. This might signify the end of content marketing efforts, or the CMO might come up with a new program that a lack of proper resources will quickly doom to failure.
In-house programs lack the resources to succeed and don’t run long enough for the business to achieve a consistent investment in owned media. It’s a frustrating experience and a widespread issue, with 55% of businesses reporting unsuccessful content marketing programs.
What does it take to succeed with content marketing?
Success requires a strategy and the proper resources to implement it, both in terms of budget and labour capability.
On average, businesses spend 9.5% of their revenue on marketing. While an internal team can have some advantages, this type of budget isn’t sufficient to get results in-house.
Agencies are practical for outsourcing and usually deliver excellent results, but it’s a cost-prohibitive solution for most businesses.
For many organizations, managed service providers (MSPs) are by far the best option. These vendors are an extension of your marketing team and give you access to the expertise and manpower needed to invest in owned media.
Just like you would outsource complex IT tasks, you can outsource content creation to expert writers and get help from experienced SEO professionals.
Results on a budget
From the CMO’s point of view, an MSP can deliver results on a budget.
Service-level agreements clearly outline what the MSP will do. These agreements are often flexible, and some tasks can remain in-house so that the internal team can focus on what they do best or create unique value through programs like employee-generated content.
Plus, MSPs work with measurable KPIs. As a CMO, you can track the performance of the service provider and know exactly what you’re getting for your marketing budget.
Convenience and cost tracking
Working with an MSP isn’t different from partnering with another type of vendor. It’s easy for a CFO to track costs and budget for future services. Most MSPs use a subscription model with a recurring monthly fee.
Relying on an MSP also keeps spending compartmentalized. CFOs can easily track spending for content creation and SEO and get a clear ROI for these activities.
Plus, outsourcing has a minimal impact on financial metrics since the company isn’t adding new employees.
Competitiveness and flexibility
With the help of an MSP, a marketing department will typically start seeing results immediately. MSPs have the infrastructure and workforce needed to deploy marketing programs and reach goals within the targeted timeframe.
With 75% of B2B companies outsourcing marketing, working with an MSP is crucial for staying competitive. It’s also a flexible solution wherein CEOs can adjust spending as needed.
When revenue is available, CEOs can focus on building assets by investing in owned media. If revenues drop, it’s possible to shrink or slow spending, focus on paid media, and leverage existing owned media.
Plus, MSPs can rely on digital marketing assessment programs to measure results and continuously optimize the strategies used to achieve sustainable long-term growth.
Start getting results today with managed service providers (MSPs)
An MSP can help build a strong foundation by delivering owned media to improve an organization’s online presence and make it more resilient when times get tough.
Tempesta Media’s Bullseye Effect™ solution is a turnkey product that gives you access to a team of experts, reporting tools, content creation capabilities, SEO services, and more.
The first step is our Prova 90-point assessment. This digital marketing assessment thoroughly examines your current content marketing program. It uncovers areas where your marketing team can meet the goals you’ve set and sheds light on processes that could benefit from an overhaul. We’ll look at your brand positioning, direct response strategies, content marketing performance, social media presence, and more.
Starting with a digital marketing assessment helps us take a highly customized approach adapted to your unique needs and challenges. We’re living in difficult times, but there is a path forward to achieve change and growth. You can take action and start getting results today by scheduling a digital marketing assessment with Tempesta Media.
