Tag: SEO

Tempesta Media’s MSP Bullseye Effect™ Increased Marketing Leads for Raiven by 255%

Posted on by Michael Marchese

Turnkey digital marketing solution exceeded business goals for leads, users and domain authority

MICHIGAN CITY, INDIANA, US, April 10, 2023 – Through its managed service, Tempesta Media increased marketing leads for Raiven by 255% over the past two years. Raiven is a leading purchasing platform that helps businesses make smarter sourcing and procurement decisions.

The platform transformed its revenue growth by utilizing Tempesta Media’s Bullseye Effect, which is part of its managed service provider (MSP). The MSP solution drives revenue growth for clients through expert content.

“Tempesta Media’s Bullseye Effect solution is the key to our marketing strategy,” said Brett Knox, CEO of Raiven. “Our revenue has grown by securing more leads in new and innovative ways.”

Tempesta Media’s managed service solution removes the cost of hiring content, influencer, and social media marketing specialists and helps businesses exceed their ROI goals and create timely content.

Over the past two years, Raiven’s digital marketing goals were surpassed by using Tempesta Media Bullseye Effect. Raiven’s increased revenue was driven by:

  • marketing leads up 230% in total:
          ○ direct leads increased by 175%,
          ○ referral by 125%,
          ○ organic by 100%
  • users up 971%
  • domain authority up 3,000%

Tempesta Media’s Managed Service provider (MSP) uses these marketing tactics to achieve its results:

  • Prova™ 90-point assessment
  • CoreForm™ platform
  • a team of subject matter experts
  • Simple Social Share™
  • influencer marketing
  • a team for customer success

“Our Tempesta Media’s Managed Service provider (MSP) through its Bullseye Effect helps marketers leverage organic content for high ROI, lead generation, and revenue, and is tailored for marketing results in financial services, healthcare and technology,” said Michael Marchese, CEO, and Founder of Tempesta Media.

ABOUT TEMPESTA MEDIA

Tempesta Media is the leading performance-based provider of digital marketing solutions that drives revenue. Using our targeted approach to digital marketing, Bullseye Effect ™ , we efficiently maximize results and ROI. Tempesta Media helps businesses become industry leaders. Contact us at Sales@TempestaMedia.com.

ABOUT RAIVEN

Raiven is a leading purchasing, procurement, and supply chain management platform enabling contractors and facility managers to digitally transform their procurement process and obtain significant discounts on their most purchased items. Raiven’s cloud-based procurement platform helps businesses purchase smarter and more efficiently through patent-pending AI algorithms that find in-stock products at the lowest prices. Learn more about Raiven at www.raiven.com and on LinkedIn or Facebook.

How Many External Links Should I Include in My Blog Article?

Posted on by Michael Marchese

A content marketing strategy is a great way to build your audience and grow your sales. Using smart strategies, such as integrating external links, can build your authority and improve SERPs.

While other search engines exist, Google is the one most companies use as their gauge for designing SEO strategies. Along with death and taxes, one thing is always certain: Google is going to update its algorithm several times a year as it deems fit. Major algorithm updates by the tech giant can throw any SEO strategy into chaos. That said, one consistency is the use of links in online content.

Links play a key role in search engine rankings

As Google and other search algorithms evolve, one of the key things they still look for is links. Inbound, outbound, and internal links all play a pivotal role in your search engine ranking. There are three basic types of links:

  • Internal links – From your site to another page on your site.
  • External links – From your site to another website.
  • Inbound links – From another site to your blog.

Using a good balance of links you control (internal and external) is important. Inbound links are out of your control, but the better your content, the more likely other websites will link to your content for the authority and value you provide audiences.

taking decision

The basics of inbound links

Inbound links are arguably the most important of the three. They are like a vote of confidence for your website from a third party. Websites that include a link to your site tell search engines that your page is a trustworthy source others go to for essential advice and information.

While they are critically important for SEO, inbound links are also some of the hardest to obtain. It’s important that good external links come from trusted sites, not artificial links created through fake or spam sites like:

  • Blogs.
  • Wikis.
  • Social media profiles.
  • Directories.
  • Guestbooks.

These low-quality inbound links could actually have the opposite effect and harm your SEO if a search engine punishes you and moves your results down the page. In previous years, the above emerged, along with link farms and other ways to manipulate rankings. Search engines became wise to these and other sketchy strategies used to generate traffic.

Google and others now penalize websites using these techniques. With algorithm updates throughout the years, such as Google’s Page Experience, search engines are getting better at spotting artificial links and evaluating page and link quality.

The best way to get high-quality inbound links from trustworthy sources is to create great content and promote it so others will see it, read it, and share it with their own audience. As you get more votes of confidence through these links, search engines will notice.

Examples of good external links for your content strategy

External links lead a reader from your website to a site elsewhere on the web. External linking happens when you link to an outside source that you reference in your blog article.

Any SEO practitioner worth their salt knows it helps to include links in a piece of content. External links greatly benefit your website in terms of building visibility and adding credibility to your content. Just as important is that they add value to the readers’ experience because the links connect them to other valuable information while reading your content. Audiences will see you care about them and want to provide them with the best information possible.

readability improving

How to identify a high-quality external link

Content marketers should not use just any link though. As with any source of information, there are good and bad examples of external links. Linking to news events, reputable statistics (e.g., illustrating a point you want to make), or additional reading to expand on a topic are all good resources to provide your readers. Search engines know and consider this as they rank pages.

How to identify a high-quality external link:

  • The website you are linking to is regarded as a high authority in the industry. A well-respected source will boost people’s confidence in your content.
  • The link is not from a direct competitor’s website (at least, not from the same location).
  • The link leads to a source known for content relevant to the subject matter.
  • The source links to mostly informational websites instead of your competitor companies.
  • The site you are linking to has attracted regular readers and a substantial number of visitors.
  • The source has valid information that gets fact-checked (e.g., the opposite of Wikipedia).

Once you’ve chosen the links to include, you must take other factors into consideration, such as the number of links.

How many external links should you have in a content article?

External links encourage readers to click away from your blog article, so you must limit these links and set them to open in a new tab. That way, readers won’t abandon your site entirely. Abandoning your site increases bounce rates, which hurts your website traffic. A perfect example of why SEO can be so tricky!

What, then, is the ideal number of external links that you should include in your article?

With Google constantly making algorithm changes, no number can ever be set in stone. Some say 2-5 external links is best, depending on the length of the content. Still, others would not put a limit on the number of external links. Many industry experts, however, advise against linking more than once to the same page.

Based on what we’ve found from our own research, we recommend 1-2 external links for every 500 words of content. Limit your total number of external links to 5 (which would be for a very long article, approximately 2,000 words long).

 

laptop

What is the best way to include an external link in an article?

An external link should be placed within the body of the content. Readers appreciate knowing what they’ll get if they click a link. That is why an external link should be properly emphasized using a concise, relevant, and contextual anchor text. The hyperlinked text within the sentence you are linking from should convince the reader that clicking it leads to additional, valuable information.

What external links should be avoided within the content?

Not all external links are created equal. By all means, take great care including external links within any quality content. Avoid using links that are outdated or “spammy” in nature. Instead of linking to poor-quality websites, link to reputable experts and authoritative sources, such as:

  • Journalistic sources (The Wall Street Journal, The Washington Post, Forbes, Content Marketing Institute, etc.).
  • Reliable sources on .gov and .edu domains.
  • Well-established sources such as Pew Internet, Nielsen, and Gartner.
  • Experts and thought leaders (but avoid competitors).

To ensure your links retain their quality, perform a periodic link audit to ensure links are still working and current.

Tempesta Media’s philosophy on external links

Tempesta Media writers and editors meticulously check all external links to ensure they do not lead to competitor websites. They make sure each link works. A broken link is not a good thing. No one wants to be greeted by a web page that is inaccessible because it has moved or the target website is offline. A working link leads to a good reader experience and increased traffic.

Finally, no content should be caught linking to outdated sources with information that may now be incorrect or irrelevant. At Tempesta Media, all external links within a content piece are verified to ensure they are accurate and up to date.

Related reading: Now that you’ve learned about external links, want to learn about internal links? Read our blog article: 8 tips on how to incorporate internal links to your content.

Want a strategic approach toward building your online presence?

Tempesta Media offers a number of services to help businesses bolster their online presence, grow their audiences, and ultimately expand their businesses. To get you started, we can provide you with a digital marketing assessment Prova that helps you assess your current strengths and weaknesses and provide many other services to help bring your company to the level of visibility you want to achieve at an affordable price point.

To learn more about our digital marketing managed service solution Performica, contact Tempesta Media today. We’re happy to answer any questions or address your concerns.

How to Promote FAQ Articles and Why They’ll Improve Your Website

Posted on by Michael Marchese

As the buying journey becomes increasingly self-directed, marketers need to offer resources designed to help prospects access the information they need.

Here’s why a great FAQ website is a must-have tool to enhance the user experience and help prospects move along the buying journey.

How to promote and share FAQ articles

Build a FAQ section on your website with dedicated pages for each Q&A. By structuring your FAQ section so that each query is hyperlinked to a separate page, each answer becomes searchable on your site and Google.

Incorporate your FAQ articles into your site’s knowledge base. Some marketing tools have great knowledge bases, for example, HubSpot’s service hub. Customers and prospects should also be able to easily spot it on the Home page and the navigation menu.

FAQ articles will also be useful in areas where visitors go when they need assistance, such as the Contact Us page.

Chatbots have become much more advanced thanks to artificial intelligence. The chatbot can open with a helpful Q&A based on a user’s action on your website. Or you can trigger the chatbot to respond to specific questions with helpful articles. This helps the customer by providing a quick, prompt answer. It also saves your team time by not having to answer each question individually.

New features and platform updates are best accompanied by helpful articles to ensure users help themselves.

Why is FAQ content a great strategy to incorporate?

When done right, FAQ articles can provide real value to both your business and your readers.

Visitors will see it as a demonstration of your expertise as it relates to your product or service and business model. By directly addressing their concerns and removing any purchase obstacles, you also show more value to your customers and prospects.

As an SEO strategy, FAQ articles increase the frequency with which you publish new content, as these pieces are typically easier to create and there are many opportunities to add new responses. FAQs improve your website performance, as they tally up the number of pages visited per session and improve bounce rates.

busy employee

How to identify the right questions to add to your FAQ website

The purpose of a FAQ page is addressing barriers to knowledge. Whether a user needs to know more about a product or needs proof that they can trust you, these barriers stand in the way of the purchase.

The first step to developing an effective FAQ page is to identify the questions your audience is likely to have. However, with sales representatives having approximately 5% of a prospect’s time during the buying journey, you’ll have to use a variety of methods to better understand what the buying journey looks like and which questions are likely to arise:

  • Customer service representatives can help. Mine the questions they receive the most.
  • Traffic patterns can show which pages get the most clicks and give you an idea of the topics visitors want to learn more about.
  • Use Google Search Console to track the searches that lead users to your content. These searches can reflect common questions among your visitors.
  • Go further by getting your target audience involved. Use a mix of interviews, surveys, and focus groups to ask about the information buyers need at different stages of their journey.

The set-it-and-forget-it approach won’t work for your FAQ page. You need to keep this content current by using search trends, feedback from customers, and input from your customer service team to identify new questions you should add.

Writing compelling responses

Now that you have a list of questions for your FAQ website, you can craft compelling answers. A good FAQ answer should be easy to understand and straight to the point. It should clearly, fully address the need for information.

Use these tips to create effective FAQ answers:

  • Start your answers with Yes or No when possible. Focus on readability, and make sure you deliver a full answer to the question.
  • Avoid technical jargon. Write from the point of view of your audience and use terms and expressions they would use.
  • Use bold or italics to draw attention to important words or sentences and make important information stand out.
  • With close to 60% of traffic being on mobile, it’s important to optimize your content for small screens. Keep your answers under three or four lines.
  • The Q&A format is ideal to let your voice and branding come through in your writing. Think of writing FAQ answers as a conversation to make your content more engaging.
  • Some questions might call for more nuanced answers. Write a summary and invite visitors to a link offering more about the topic.

Linking to and from your FAQ page

Get more out of your FAQ page by incorporating it into your internal linking scheme. Since clutter can get in the way of navigation, it’s best to keep your main menu options to five or six links. If you don’t have room to add your FAQ page to your main, add it to your secondary navigation scheme under About or Resources.

You should also link to your FAQ website in your footer. The idea behind this practice is that users might scroll through an entire page without finding the information they need. Seeing a link to your FAQ provides them with a helpful next step. Plus, linking to your FAQ in your footer is a common practice and visitors will expect to find the link there.

Your FAQ page is an important element in the content consumption journey. It can be a great way to suggest next steps by sharing a few internal links in your answers, while supporting your SEO efforts:

  • Add links to your Contact page. A sidebar can make this link more noticeable, but you can also incorporate a contact link to your copy if some answers are too complex to explain on your FAQ page in detail.
  • Link to pillar pages for topics users might want to explore in depth.
  • For questions that require a lengthy answer, link to blog posts with more detailed information.
  • You can also link to specific documents, including product manuals, warranties, privacy policies, and return policies.

idea

The importance of a user-friendly FAQ page

Ideally, your FAQ website helps users come away with a clear answer to their questions and a positive opinion of your brand.

Creating a user-friendly FAQ page with an engaging design can be challenging due to the amount of content to include. You can create a comprehensive FAQ page while facilitating navigation with these solutions:

  • Use an accordion design where users have to click on a question to reveal the answer. Users can see more questions at a glance and easily find the ones relevant to the current task.
  • Organize your questions in categories so users can easily jump to the section that is relevant to them.
  • A search bar for your FAQ page or entire website will allow users to look up their questions and find helpful content from your Q&As.
  • Use words and expressions your audience would use instead of technical jargon. It will help users locate relevant content with a search bar or the Ctrl+F feature.

FAQ pages and the self-directed journey

The modern buyer is autonomous and self-driven. For many prospects, the buying journey is about consuming content at their own pace and on their own terms. This approach empowers buyers, but it can create some challenges when information isn’t readily available.

By mapping this self-directed journey, you can better understand potential barriers or pain points and address them by developing relevant FAQ content. Inviting prospects to visit your FAQ page at the right moment in their journey can also help them progress to the next stage.

Here is how you can develop a FAQ page that supports the self-directed buying journey:

  • Craft answers that provide enough details to address the request for information so that the prospect has everything they need to progress to the next stage of their journey.
  • Make sure your FAQ includes answers relevant to different stages of the journey, including practical concerns like cost, compatibility, or support options.
  • Provide an alternative to the FAQ page in case your answers don’t meet a user’s needs. A link to contact customer service is a must-have feature.
  • A good FAQ page should reduce the workload of your customer service team. This reduced workload is an opportunity to focus on delivering more engaging experiences when a prospect or customer contacts a representative.

Turn your FAQ into a pivot for human contact

Your FAQ website can become an important pivot in the user’s journey. With the buying journey becoming increasingly self-directed, you need to look for touchpoints that create opportunities for human contact.

Prospects who visit your FAQ page are fulfilling a need for knowledge, and while some answers can be short and concise, others can act as a pivot for exploring a topic in more detail with the help of a customer service representative or salesperson.

Turning your FAQ page into a pivot for human contact will help optimize the user journey, an approach that can result in a 20% increase in customer satisfaction and boost revenues by 15%.

Use these tips to leverage your FAQ page and generate human contacts:

  • Add a contact link that is immediately visible.
  • Write copy that encourages readers to reach out.
  • Explain the value of using the contact link. For instance, you can point to a representative who will provide a more personalized answer.
  • Offer different ways of contacting you.

Not all answers are good candidates to act as pivots. Focus on optimizing answers that denote a higher level of sophistication from the prospect as well as questions where personalized answers would provide more value.

Leverage your FAQ website to build trust

Did you know that around two-thirds of consumers are unlikely to make a purchase if a brand loses trust? Trust is a crucial factor shaping buying decisions and customer retention, especially in the context of digital buying journeys where prospects have to share data with vendors and make decisions without in-person interactions.

There are different strategies you can use to build trust, from managing your online reputation to providing outstanding customer service. You can also focus on building transparency to turn prospects into leads.

A FAQ page will make your brand more transparent by immediately providing users with the information they need. You can use your FAQ to anticipate concerns, share information in a clear and concise manner, and show that you have nothing to hide.

Making your FAQ page easy to find by using internal links and using your answers to link to other relevant pages also shows that you value transparency. You also show dedication to providing as much information as possible so prospects can make the best decision.

Plus, encouraging users to contact you if they can’t find the information they need shows you care about their concerns.

Your FAQ page and search results

As prospects gather information to complete various tasks during their buying journey, they will turn to search engines to issue questions. They might have a specific question about a product or service, need information about billing or support, or want to clarify your policies regarding returns or cancelations.

Optimizing your FAQ website can help provide prospects with clear answers directly on the search engine result page. With Google using formats like featured snippets or People Also Ask results, users can find answers to their questions without having to visit a webpage.

Targeting these result types will increase visibility in search results. It can also help drive clicks from users who need more information. With 53% of web traffic coming from organic search, an optimized FAQ page can have a positive impact on SEO and traffic.

Plus, optimizing your answers for these result types ensures that search engines won’t show content from your competitors or other sources when displaying direct answers.

Here’s how you can increase your chances of having your answers featured in Google results:

  • Write clear answers that are short enough to appear in featured snippets. Keep your answers below the 50-word range if possible.
  • Optimize your questions and answers with strong keywords to indicate what your content is about.
  • Use natural-sounding questions that reflect the queries users would issue. With over 123 million voice assistant users, natural-sounding questions will also help you capture traffic from voice searches.

FAQs and content creation opportunities

Your FAQ page can be a starting point for developing great content creation ideas. If you find yourself struggling to write a concise answer, the question could benefit from a more detailed blog post to provide users with the information they need. You can also craft blog posts to extend on some of your answers, illustrate them with examples, or discuss different scenarios.

Plus, adding links to these blog posts on your FAQ page will support content discovery as well as helping your SEO strategy.

You can also get more out of your FAQ page by using this content for your social media and email marketing campaigns. You can, for instance, share a weekly Q&A on social media as a question of the week. It’s an original way to keep your audience engaged with short posts that provide value.

You can do something similar by adding a Q&A to the bottom of your weekly newsletter and give recipients an additional reason to open emails.

Get help crafting a successful FAQ page

From identifying the right questions to writing compelling answers, creating a great FAQ page can be challenging. It’s also important to consider how this page will fit in your overall SEO and content marketing strategies.

As a managed service provider, Tempesta Media can develop a high-quality FAQ website that engages and converts.

We can deliver highly personalized content creation services thanks to our unique 90-point Prova digital marketing assessment. This assessment allows us to learn more about your goals, branding, and market so we have a solid foundation to work on when developing personalized content.

Next, we’ll create a customized marketing plan with our managed solution. We’ll use the findings of our Prova assessment to select the modules and strategies that make sense for your unique goals and budget. With modules like content marketing, SEO, social media marketing, paid ads, and much more, we can develop a FAQ page aligned with your goals and help with other aspects of your digital presence.

Contact us to learn more or schedule your initial Prova assessment!

creativity

 

Bullseye Effect™ – a Digital Marketing Turnkey Solution Case Studies

Posted on by Kristan Manley

Our case studies show how Bullseye Effect™ digital marketing managed service can drive a 600% increase in leads.

Having a strong marketing plan is important to any business, and hiring a digital marketing managed service provider (MSP) can relieve much of the stress. These case studies show how the right digital marketing MSP creates content that produces results.

MSPs and content marketing

One of the main areas of a digital marketing managed service provider is content marketing. This type of marketing requires knowledge of changing trends. Tempesta Media is known for keeping an audience engaged and the content SEO compliant.

Why Tempesta Media should be your digital marketing managed service provider

As digital marketing evolves, so do MSPs and their services. Many brands don’t have an in-house marketing team, which can add more work for employees. CEOs often ask employees to handle social media, email, blogs, and other similar tasks.

Tempesta Media transforms digital marketing for business, and these case studies prove it. We showcase results from seven clients in different industries. Some of the results include:

  • 600% increase in leads in 12 months
  • 186% increase in social media leads
  • 300% increase in blogs
  • 514% increase in website users
  • 4,960% increase in referrals
  • 1,346% increase in LinkedIn follows
  • 518% increase in backlinks

Download the case studies to see how Tempesta Media can help your business:

Download Case Studies

How to choose the right MSP marketing services

MSP marketing services are great for both small and medium companies since most can’t afford an in-house marketing team. Tempesta Media takes these MSP services to a higher level with our Bullseye Effect solution.

These case studies highlight a proven track record backed by results. Our reviews, service, and referrals show just how many clients trust our services.

Top 5 Steps to Boost your Domain Authority

Posted on by Kristan Manley

Domain authority is essential to improving your website status.

Domain authority measures how a site is successful in appearing in the search engine results (SERP), compared to competitors. And a lot of people are wondering how to increase the domain authority of their website. In this blog post we will provide you five steps to follow in order to boost your domain authority.

how to boost domain authority

Calculating domain authority is crucial, and backlinks play a vital role in doing so. Ahrefs’s study showed that 55.24% of websites don’t get any organic traffic since they don’t have backlinks. So it’s crucial to have high-quality backlinks. 

There are many ways of getting backlinks to strengthen your link profile. To begin, you can look at your top sources (using such tools as SEMrush or Ahrefs), and then find sites that are similar for backlink opportunities.

You can also use a WordPress analytics plugin that shows you detailed reports on your dashboard to uncover your top link sources inbound. Additionally, you can ethically spy on your competitors, see their backlink sources, and then try to get links from the same websites. 

Step 2: Create killer content that’s link worthy

Authority comes down to two significant areas that help boost your domain authority and the performance of your website in the search engine results. Those areas are:

  • Creating excellent content that tightly targets your audience and provides considerable value. Users should like to share your content because it’s catchy, informative, entertaining and beneficial for them. Your content should invite your readers to take actions, such as looking for more information and even hiring your services.

  • Promoting content and distributing it to get high quality, and high relevant links back. If you work consistently in these two areas, your domain authority will rise. So when you start, try to look at those two areas and remove as many barriers as possible. Before you begin to add new content, optimize existing content, distribute it and promote. If you go and take this simplified approach, you will achieve results. 

Now, there are periphery things that you can do to help remove obstacles to achieving an excellent result for your website. And how you have it structured acts as a massive barrier to making those two components of your content marketing program. The suggestion is to audit your site and remove bad links. 

Bad links are backlinks that lower your site’s reputation on Google. The quality that Google assigns to links can be measured with Google’s algorithms and their link quality analysis. Such links can be considered spam or low-quality. 

Website audit can also tell you whether you have broken links on your website, unoptimized links (usually missing meta information) or website structure at all. 

You can also focus on your internal links to improve your site’s user experience. An internal link is a reference to another webpage within the same website. For example, visitors can get more engaged and lower the bounce rate if you have links directed to several informative web pages on your site. Some benefits of internal links:

  • They help search engine bots to crawl your website more easily, indexing your pages. To help them understand your content and page, SERPs use crawlers to visit your website and gather information, follow all the links, and discover new pages. 
  • Internal linking builds the foundation of a website architecture, that is your site’s structure. A proper internal link structure passes link juice from one page to another. 

You can improve your internal link strategy by using an appropriate plugin. “Link juice”, for example, is an SEO term that refers primarily to the value of a web page passed to others. This strategy can give a vote of confidence to the search engine since more links are pointing toward a reliable page show. So internal links contribute to boosting your domain authority.

Step 5: Optimize your website structure and user experience

You should not forget about one of the most critical factors in increasing your domain authority: the structure and user-friendliness of your site. Search engines can crawl your sites more efficiently and index them on search results by using a proper format. 

If you want to improve your site’s user experience, you can begin by focusing on its optimizations for mobile. Google has now implemented mobile-first indexing that will look at how your website performs on mobile. 

Last but not least, make sure your site is safe. Getting an SSL certificate and changing your website to HTTPS can guarantee your secure site. You can also make your site safer by getting hold of the top WordPress security plugins. For instance, Sucuri offers many essential security features similar to a web application firewall.

steps on how to increase website's standing

How long does it take to achieve results?

If you’re starting with a brand new website with no domain authority or domain authority of 5-10 or less, it will take you six months before you start seeing that. 

The number improves steadily.  It’ll take you 12 to 18 months before you start to gather a significant enough domain authority, where you can start competing with your competition on long-tail keyword phrases.

In summary

You should remember that you can’t control your site’s domain authority. However, you can follow all the mentioned steps closely, so your domain authority increases steadily.

You need to keep in mind that increasing your domain authority takes time. Therefore, you should set out a long-term strategy, plan the implementation of all the above strategies, and wait for your domain authority to boost.

The bottom line is that there is no magic bullet for achieving results. It’s all about consistently doing the right thing and removing obstacles that prevent you from doing things right. 

Here, at Tempesta Media we use best proven practices to increase the domain authority of our customers, as a part of a managed service solution. Contact us today if you would like to accelerate your success with managed content marketing

Suitable Keyword Match Types For Your Google Ads Campaign

Posted on by Anastasiia Lavrinenko

Exact match keywords are an efficient brand advertising strategy.

Google is a unique platform where you can offer your products. According to recent Google Search Statistics, Google processes over 8.5 billion product searches per day. In addition, Google has a very relevant advertising service: Google Ads. Users pay for advertising that appears in the search results. 

The focus of Google Ads is keywords. As the name suggests, keywords refer to terms and phrases people enter into a search engine when looking for specific information. So selecting keywords is crucial for your business to grow through advertising. What makes keywords so valuable is that they tell search engines about your website’s page content. 

Google Adwords

Get started with Google Ads

To start using Google Ads, you need to select a relevant list of keywords. This list generally consists of words people would likely use when searching for the product. You bid on those keywords by choosing the amount of money you are willing to pay for that ad click. What determines the ad position on the SERP is the quality Google assigns to ads, combined with that bid. 

To begin using Google Ads, follow these steps: 

  1. Define a goal by heading to the Google Ads homepage.
  2. Select keywords list.
  3. Choose your target audience.
  4. Decide on the billing.

Some of the benefits that the Google Ads service provides is that you can target your ads. This allows you to get to people with specific interests, so you can show them ads they are interested in. Another benefit is that you can control your costs and decide on the billing according to your budget. You can also measure success and manage your business campaigns. 

That is why it is so important to choose the right type of keyword when you create your ad. Each type of keyword has its own benefits and drawbacks. You should find out more about them to create a successful campaign.

In this blog, we will see what exact match, broad match, and phrase match keywords are, their differences, and how to use them effectively for content marketing success. 

Types of keyword matches

Exact match keywords

Exact match is a Google keyword type of match. When a searcher types a word exactly as the word or phrase you are bidding on, your ad will be shown. As the name implies, the terms you are entering are the exact terms that the searcher is looking for when they’re on Google. Exact match keywords, when used correctly, can have a dramatically positive impact on your paid marketing program. 

For instance, if your search term is “gold bar prices,” and you have that term as an exact match term, your advertisement will only appear if a searcher types in that exact phrase into the search box. If they make any change to it, like, even though they may be similar, as a result, your ad won’t appear.

The benefits of targeting your message using exact match keywords are: 

  • Higher click rate and high click-through rate.

Your ad will be very tight on point and have a much higher click rate, which is very important because it directly affects your quality score. In addition, when you advertise on relevant queries, you are attracting the highest number of people to your offering, achieving a high click-through rate.

  • Lower costs and better ad positions. 

Your quality score, that Google assigns, is going to be high since an exact match lowers the search term-to-keyword ratio. Higher quality scores mean lower costs and better ad positions. 

  • Lower cost per click.

Your cost per click is going to be optimized and potentially lower, as you bid for that exact keyword. This match type lowers the amount of traffic your ad produces significantly, which works great for your budget. An exact match produces such extremely targeted traffic that has the highest chance of converting. A reason for this is that users are looking for the exact term related to the product you’re offering.

You might want to start bidding on exact match keywords if your advertising budget is tight. Using exact match keywords can give you a better revenue on your ad budget. 

However, there are also some downsides to going with exact match keywords. The first downside is that you’re going to have fewer opportunities to be able to serve and add up to your potential audience. Other disadvantages are the low volume and that you’re going to need to have different ads. 

Sometimes, there may be a mismatch between the message and what the search was searching for, which could hurt you and require more work. The compromise solution to that is using dynamic ad units, which Google rolled out a while ago, that can potentially help solve that problem for you.   

Keywords improve SEO

Phrase match keywords 

As the name implies, phrase match ensures that you can include a particular phrase in the query. So, let’s say the searcher was doing a question to find the best job posting services in Illinois. That’s the query that the user entered. So, if you set up a phrase match of “job posting service,“ then any search query that includes the exact phrase of job posting service will fire your advertisement. 

The advantages of using phrase match are that: 

  • You get tighter targeting.
  • You exclude a lot of what you would perceive to be garbage queries.

But at the same time, you don’t limit your search volume as much as you would under mapped exact match phrases. So, many times, phrase match can be a happy medium for SEO success. 

For phrase match to be successful, you need to overlay – terms on the ad group for on at the pain level to ensure that the other portions of the query that the user enters don’t go against your objectives. So a phrase match is meant to be the happy medium between an exact match and a broad match.

Broad match keywords

This match type is called broad because it matches your ad with a wide variety of other keyword searches that are similar to yours, which helps you reach a wider audience. An example would be the term “job.“ If that were set to broad match, Google would serve up any queries, including variance of job.

The problem with broad match is that you have your ads served on too many garbage search queries. So what ends up happening is that you spend a lot of money on targeted traffic, and your message will not be on target. On the contrary, you may show up on specific keyword phrases, which harm your brand. 

A positive aspect of a broad match is that it’s an excellent opportunity to get a large number of impressions on your advertisement in a brief period. In addition, broad match phrases sometimes will come in at a much lower cost per click because of their general nature. 

The other benefit is that you can still apply geo-targeting or geographic targeting to the term, further narrowing down who you’re going after, and giving you more control.  

Tips in using exact, phrase, and broad match keywords

The best approach you can do is to use phrase match for most of your keywords with an extensive and well-built term list. 

For those areas that are highly competitive and expensive, where the conversion rate is of critical importance it’s better to use exact match phrases.  

Using broad match keyword phrases should never be applied within a pay-per-click program within Google AdWords. It’s a recipe for disaster.

It is essential to choose the right keyword match type during the PPC planning process. 

In summary

Google is an excellent platform where you can offer your products. And as Google focuses on keywords to show your ads, Google Ads is a perfect option to make your business grow. 

Deciding on which keyword type to choose when start creating your campaign design for the first time may be difficult. But the good thing is that after some period of testing, you will see what works and what doesn’t for you. Continue experimenting to get a mixture of keyword match types that are convenient for you. 

As a managed service provider, Tempesta Media can take over your paid campaign. Our experienced team can develop a new campaign for you or optimize existing one as a part of your overall digital marketing strategy. Visit our managed services page or contact us to learn more.

How Does Outsourcing Affect Social Media Management Pricing?

Posted on by Anastasiia Lavrinenko

Social media management pricing is an important consideration when comparing in-house management and outsourcing. However, you should also look at the potential ROI of both options and consider your goals for this channel.

Your social media presence helps you get discovered online and allows you to form a genuine connection with your audience. As part of a broader inbound marketing strategy, a strong presence on social media can contribute greatly to lead generation and sales.

Posting on social media represents an investment of time and resources. You need to decide whether it makes more sense to do it yourself or to get help from a social media management company.

What is a social media management agency?

These agencies are vendors that manage your presence on social media networks. If you don’t already have a presence on social media, they can identify the most relevant networks for your brand and create profiles.

Brands with existing profiles can work with an agency to audit their current presence. It’s usually a first step toward implementing strategic planning to grow your presence on social platforms.

Social media management agencies can also help with creating and publishing content, interacting with followers, or optimizing your profiles to boost traffic. And if you want to go further with social media, social media services can manage paid ad campaigns for you, establish partnerships with influencers in your niche, or use analytics to learn more about your audience and track top-performing content.

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Social media management pricing: In-house vs. outsourcing

With 72% of adults using at least one social media platform, it’s not a channel you can afford to overlook.

In-house costs

Managing your social media accounts in-house gives you more control over your online presence. Writing posts yourself and creating video content in-house can give your campaigns a more authentic feel.

However, it requires a significant time investment, both to create content and to interact with your audience. Plus, a strategic approach is a must if you want to use social media to generate leads and sales. A lack of experience in that department could mean you invest time and resources without getting results. Plus, scalability is limited unless you’re ready to incur up-front costs with new hires.

The average cost of an employee is around $36 an hour. If a team member works on your social media campaigns for 173 hours a month, social media management pricing will be slightly over $6,200 a month.

You might have to double this amount to have two full-time employees managing your social media presence and will probably need to add more team members to this project as your online community grows. You should also consider costs linked to hiring, training, and social media campaigns themselves. Your total in-house cost could easily reach $10,000 to $15,000 a month.

Social media management pricing for agencies

Like with any outsourcing project, getting help from a vendor helps you save time and can reduce overhead costs. Besides, you’ll start getting results faster since you’ll be working with social media marketing experts who can leverage their knowledge and experience to identify the best strategies to meet your goals.

Agencies also often use analytics and metrics to track your progress. This analysis justifies investment in an agency since these experts will take a data-driven approach to uncover the best content formats for growing your audience and boost your social share of voice.

Social media management pricing packages can vary from less than $1,000 a month to $10,000 and even more for major brands with millions of followers. The services you need, the scope of your campaign, and the amount you want to spend on paid social marketing can influence pricing.

Choosing the right social media management company

There are different types of vendors to consider, and social media management prices can vary between them:

  • Brick-and-mortar agencies. These traditional full-service marketing agencies can provide a wide range of services, including developing your social media presence as part of a broader integrated marketing project. Because overhead costs are typically high for these agencies, pricing can range from $5,000 to $15,000 a month but can include social media marketing, social media optimization, content marketing, strategic planning and more.
  • Digital agencies. Opting for a digital agency can help you control costs while getting the same high-quality services you would from a traditional agency. It’s the model Tempesta Media has adopted: managed services start at $2,000 a month and include content development, social media post development, follower outreach, SEO, email marketing, and more.
  • Social media management companies. A social media management company focuses exclusively on your social media presence. These vendors can create profiles, develop content, publish it, and interact with your audience on your behalf. They usually rely on metrics and strategic planning, but they will grow your social media presence independently of your other campaigns. You can pay by project or on a weekly or monthly basis; monthly plans cost $3,500 on average.
  • Content creation and publication services. You can find content creation and publication services that will write and publish posts on your behalf. Some plans cost less than $1,000 a month, but they won’t include any strategic planning or efforts to grow your audience outside of posting regularly.

Other considerations

There are additional aspects to consider besides social media management pricing when outsourcing a social media project:

  • Your target audience matters since not every consumer has the same relationship to social media. For instance, 67% of brand interactions happen on Instagram, where around 60% of users are under 34 years old. It’s important to consider demographics and other factors so you can choose an agency that has experience with the niche you want to target.
  • Consider what you hope to accomplish through social media. Some small businesses like to have a presence on Facebook and other platforms because social media searches bring foot traffic to their store, while others want to use social media to tap into a new market via influencer partnerships.
  • You should also look at your budget. Boosting your ROI sometimes means making tough decisions. Determine how much you can afford to invest in social media and whether you want to prioritize this channel over other marketing opportunities.
  • The current stage of your social media presence is important, too. If you have an established community with good word-of-mouth marketing, a service that can grow your following might not be relevant. However, investing in strategic planning is a must if you’re a newcomer in your market.

Get help with social media management

Social media is a valuable channel for businesses. You’ll get better results with the right strategy in place, which means considering social media management pricing and asking yourself whether you should do it in-house or get help from an agency. Learn more about the managed service offered by Tempesta Media and get in touch with us if it sounds like something you could benefit from.

What Social Media Optimization Can Do for Your Social Media Marketing Strategy

Posted on by Anastasiia Lavrinenko

Social media optimization is a strategic and purposeful approach to growing your presence on this channel. Read on for some of the top strategies you can use to optimize your social media accounts.

Social media marketing allows you to connect with your audience like few other channels can. It’s also a significant investment of time and resources. Focusing on social media optimization will help you get more out of what you invest in this channel.

What is social media optimization?

Why is your brand present on social media? If you joined Facebook because your competitors use this platform or if you share tweets because your audience expects it, you’re not optimizing your social media presence.

Instead of simply existing on social media and posting occasionally, optimization is about taking a strategic approach and turning this channel into a powerful agent for growth. It’s the difference between being proactive and reactive.

Your business has goals. Social media can support these goals by helping with brand awareness, outreach, sales, and other aspects of your mission. With optimization, you’re adopting the strategies that make the most sense for achieving these goals.

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The basics of social media optimization

There are four key areas to focus on to optimize your presence on social media.

Adopt a strategic approach

Social media optimization begins with goals. These goals need to be measurable and aligned with your broader business objectives. If applicable, you should also think about these goals in relation to the other channels you use and to your paid social campaigns.

Everything you do on social media should support your goals. A common mistake is to focus on vanity metrics such as the number of followers your Twitter account gets. With optimization, your focus shifts to metrics and actions that translate into results.

Establishing clear goals will inform the way you grow your social media presence. It can help you identify the platforms to join. For instance, LinkedIn is one of the fastest-growing platforms for B2B marketing, but Facebook is the best social network for reaching out to men between the ages of 25 and 34.

If you want to schedule your publications to get as many impressions as possible from your target audience, your goals can also inform your post-development strategy and help you with automated social media marketing.

You can go further by using social media analytics. Tracking things like which platform results in the most sales, which network brings in leads that spend the most, or what type of content generates the most engagement will help you fine-tune your efforts.

Achieving continuous improvement through goal-setting and analytics can be technical. It’s something a social media management partner can help you with, and social media management pricing is justified by the results you’ll get.

Build a strong profile

The purpose of a social media profile is to tell users at a glance what you do and what differentiates you from other businesses.

A strong profile should be immediately recognizable, which is why it’s important to integrate your social media marketing efforts with your other campaigns. Consistent branding with your copy and graphics will increase brand recognition and awareness.

You’ll also need a compelling description of your business with some strong keywords to capture traffic from social searches. Don’t forget to add a link to your website, your contact information, and a name, address, and phone number (NAP) mention to support your local SEO goals if applicable.

Optimize your activity

Posting content is at the heart of your social media presence. You can write posts specifically for a social network, curate posts with links to third-party sources, or integrate your social media presence with your content marketing efforts to share links to your own blog posts or news stories.

Just like with every other platform, content quality matters. Write content that solves problems and delivers value. Use strong calls to action to get conversions and craft eye-catching headlines that will make users want to click. Then optimize the copy, keywords, hashtags, and visual components of each post.

However, your activity shouldn’t be limited to written content. There are other avenues to explore:

  • A growing number of brands are using social media as a customer service channel thanks to chat features.
  • You can also interact with your audience by liking their comments or responding to them.
  • Visual content, like photos and infographics, can grab the attention of your audience and generate engagement.
  • Video is another interesting format to use. There were 2 billion video views on Twitter this year, a number that increased by 67% compared to the previous year.

social media engagement

Boost audience engagement

Social media optimization should extend to your follower outreach efforts. The more you know about your audience, the easier it will become to engage them on social media and inspire loyalty.

The first step is to get your content noticed. Brevity is important since users often scroll and skim on social media. Eye-catching visuals, clear formatting, strong headlines, emojis, and hashtags are things that can make a difference.

Speaking of hashtags, they’re important for three reasons:

  • They make your content discoverable for users who explore hashtags related to topics they’re interested in.
  • They allow you to spark conversations related to your brand and products by creating branded hashtags.
  • The existence of branded hashtags will encourage more people to create user-generated content (UGC), which can act as social proof for your online reputation. You can extend the scope of UGC by launching an employee advocacy program and having employees join the conversation on social media.

Hashtags will also help you get a feel for the trending topics your followers care about. Being timely is crucial on social media since there are plenty of opportunities to join existing conversations and bring something new to the table. Examples of trending topics on Facebook for 2021 include conversations about education, racial inequalities, sustainable living and gardening, banking, and self-care.

Audience engagement is often about small things that people will remember, whether it’s responding to a comment, creating shareable content, posting regularly, or adopting a voice that is human and relatable. You should also leverage word of mouth from your top fans and look into establishing partnerships with influencers.

The takeaway

Social media optimization makes your presence on this channel more purposeful. A social media management price is an expense you’re going to incur whether you decide to outsource or invest in in-house resources.

With optimization, you can get a better ROI thanks to the following benefits:

  • Increasing your outreach and brand awareness.
  • Building a community of loyal fans.
  • Getting more traffic for your blog or site.
  • Contributing to existing conversations and positioning yourself as a thought leader.
  • Supporting your SEO and content marketing efforts.
  • Having the resources in place to mitigate potential PR issues.

Do you need help with social media optimization?

Social media is one of the areas Tempesta Media can help you with as part of our managed service. From post-development to follower outreach, we can ensure you get better results with this channel. Contact us to learn more!

Working With an Outsourced B2B Marketing Agency Can Boost Your Website Ranking

Posted on by Kristan Manley

When you partner with the right B2B marketing agency, you’ll be able to create a coherent content management strategy and maximize your SEO campaign results.

In today’s digital world, you have to be seen or you may be forgotten. Companies that sell to other businesses need to stay in front of their customers and prospects. Creating great content and improving your website ranking keeps you visible and in demand, and the right B2B marketing agency can help drive success.

The importance of search engine optimization (SEO)

You may have the best products or services, but if the market doesn’t know about them, it is hard to gain traction. SEO helps you rank higher on search engine results pages.

When customers or prospects are looking for a specific product or service, they often turn to a search engine for their answer. In fact, 53% of all web trackable website traffic comes from organic searches like these. Ranking in the top tier of search results can provide the perfect sales lead funnel for your business.

Your SEO ranking can make or break visibility

Creating a great website and optimizing your ranking is not an easy task. Many companies find that it’s best if they focus on their core business competencies, and partner with a B2B marketing agency for content development and SEO.

When you have SEO success, you will find that your visibility and audience engagement increase, propelling more readers to visit your page and learn about how you can help them. This forms the basis of a prospect relationship, as people who find your content helpful will likely return to your page and view you as a thought leader they can trust.

If your company has a high listing for a Google search, between 26.9-32% of mobile and desktop users (respectively) will click through to your page. By contrast, some 90% of pages are so poorly ranked that they never get any Google traffic at all.

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What is B2B marketing and why is it essential for your business?

If your company sells to other businesses, then B2B marketing is critical to your success. Your marketing has to build your company image, create the ideal positioning and increase your brand awareness. Unlike impulse consumer purchases, most business sales are the result of creating long-term relationships.

When you create a B2B marketing plan, you want to be sure that it delivers. Everything must be letter-perfect if you hope to turn prospects into customers and customers into repeat buyers. For that reason, businesses often choose to work with a proven B2B marketing agency that has the expertise to produce professional content and implement a sophisticated lead generation program.

The main goals of an effective B2B marketing campaign

Business buying decisions are very complex, and sales likely emerge as a result of long-term relationships and trust. An effective B2B marketing campaign must focus on key elements, ranging from establishing thought leadership to crafting a powerful story and building brand awareness. Future customers must come to know your business and understand why you are different and better than your competitors. This all ties to SEO, as people will only learn about you if they know you exist.

If you work with the right B2B content marketing agency, they can help you create a campaign that is compelling and brings prospects and leads to you. The marketing campaign can also help remove roadblocks to future sales and get your prospective customers excited about doing business with you. Buyers want to do business with companies that they truly respect and trust. With the combination of content marketing that showcases your authentic brand and an SEO strategy that enhances visibility into that authenticity, you can reach more potential customers.

The Value of a Lede Oriented to Your Target Audience

Why SEO is an important part of a marketing strategy

The global events of 2020 ushered in an even deeper reliance on digital resources and content. In their quest for answers, businesses found that their customers gravitated toward a search for expertise, authoritativeness, and trustworthiness. Search engines, rather than in-person meetings, became the new place where knowledge was gained and trust was developed.

Optimized SEO can boost your company and its message to the top level of the search results page. This translates to more click-throughs, more time spent on your site, and more qualified leads. The key to a successful SEO strategy is a great content marketing plan. It’s important to remember that you are writing not only for your customer but also for search engines.

The hidden complexities and lost opportunity costs of keeping all marketing in-house

While in-house marketing has a certain appeal, in reality, the decision to keep all of these activities in-house is riddled with hidden complexities. First, it’s extremely expensive to fully staff a marketing department with top-caliber professionals. The cost rises dramatically when you factor in benefits and training in addition to salary.

An in-house marketing department is almost always fully booked. It’s nearly impossible to add content management and SEO duties to their already long list of tasks. It’s not cost-effective to staff up to meet peak demands. This highlights the issue of lost opportunity cost. When the CEO or VP of Marketing comes up with a truly brilliant campaign, the in-house team rarely has the luxury of dropping everything to work on this new, highly profitable strategic plan.

How a B2B marketing agency can help save money

When you partner with an outsourced B2B content marketing agency, you’ll find that they have the specific skills and expertise to get the job done quickly and correctly. They will have experienced professionals who can augment your staff and offer the exact, proven talent that you need when you need it. These efficiencies will save your company money.

Producing content in-house can be very costly. Your B2B marketing agency can help reduce turnaround times and give you the flexibility to tackle more demanding strategic projects. They can also bring years of top echelon creative and technical expertise to the table. With the right agency, you’ll be able to leverage your partner’s skills so that your firm can not only lower costs but also reach higher levels of profitability.

Strategies your B2B content marketing agency can use to improve SEO

In some ways, SEO is like an endless puzzle that needs to be solved constantly. Yet core elements remain the same. Your content partner can implement a few key strategies (that they can tailor to your unique business) to start optimizing for SEO:

  • Choose the right keywords. It’s important to choose the best keywords for your website, including a mix of both search and buying terms. You may also want to explore long-tail keywords that have less traffic but more opportunity for top ranking. Incorporating keywords and long-tail phrases on your landing pages will also help with SEO.
  • Write personalized content that meets audience needs. By understanding what your audience’s pain points and goals are, you can get a solid idea of what type of information they are searching for. Paired with keyword research, you can determine what topics your audience is most interested in and tailor your content (and keywords) to address those needs.
  • Use natural language while also optimizing for SEO. Search engines can tell when a page is manipulated to rank well on results pages. Tactics like keyword stuffing, where pages are overly filled with keyword phrases at the expense of clarity and conciseness, are penalized. It’s important to insert keywords naturally into normal language so users can still find value in the content.

Your B2B marketing agency can create quality content, which is critical when it comes to SEO. It’s important to follow the guidelines for formatting content for SEO. When a customer clicks on your link, you want them to stay on your page and not bounce back to the search listing. Highly relevant content will draw the customer or prospect further into your site, and you can begin creating your relationship with them.

If you want to make your company rank higher in search results, leverage the skills of a B2B content marketing agency. Contact Tempesta Media today and find out how you can maximize your SEO results and get more leads and customers for your business.

Content SEO Optimization and Meta Information with Tempesta Media

Posted on by Anastasiia Lavrinenko

Just posting consistent content on your website is beneficial for search engine optimization (SEO). However, optimizing your content for SEO keywords and more will result in a better SEO score.

Thus, Tempesta Media is so much more than just a content curation service. We help with content SEO optimization and Meta Information so all of your content has it pre-prepared. Take a deeper look into some of our services in this arena.

In-depth content consultations catered to your goals

Ensuring that you are keeping up with current SEO best practices is the key to ranking higher in search engines. Tempesta Media offers content consulting services in a few different forms.

Full SEO review

The largest form is a full SEO review of your website that provides you with eight hours of research and suggestions from our SEO experts. This is ideal for customers who don’t have a detailed SEO content plan or have not implemented SEO optimization in their content. You can order one here.

Keyword research

Another consulting service we offer is keyword research. You can order a consultation for however many hours you would like us to spend gathering keywords for you. Keyword research can take around 2-4 hours, depending on how extensive you would like the research to be.

This can be helpful in finding:

  • What keywords you are ranking high on.
  • Which keywords could be ranked higher with proper optimization.
  • What keywords would be profitable to rank high on.

SEO optimized articles

Properly optimizing your content can improve your SEO metrics greatly. When ordering an article from Tempesta Media, just select SEO content as the type you would like. This will bring up a few more boxes for you to fill out.

These boxes allow you to identify one or more keywords to include in your article and how many times each keyword should appear throughout.

You can also add SEO specifics to your Voice Profile, like ensuring that your keyword is in the first paragraph or a header. With these preferences and instructions, your writer will not be able to submit content that does not follow your specific guidelines. Content SEO Optimization and meta information automatically becomes prioritized this way.

Well-crafted meta information

Something that is often overlooked in content marketing is ensuring that all of your content has properly filled out meta information. When you order an article from Tempesta Media, your writer fills out all of this information for you. The guidelines for content SEO Optimization and meta information make sure they’re on point.

If you have the WordPress or HubSpot integration, you are able to post your content onto your site as a draft. This makes filling out your meta information even easier, as it all transfers seamlessly from the Tempesta Media platform to the website host.

Search engine optimization and content marketing don’t have to be time-consuming or complicated. The ability to get SEO consulting and create quality SEO-optimized content is crucial. Ensuring that you are using Tempesta Media to its fullest potential can transform your marketing program!

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