Last Updated on

Why incorporate Google News into your content strategy

Google News is an excellent way to use content marketing because it provides key points and statistics that will drastically improve a company’s engagement on a content marketing item. The site gives the firm updated and recent news from around the world.

To see it, type “Google News” in the Google search bar and click on it again when it pops up as the first search option. You can automatically receive Google News alerts by following these steps:

  • Click on Google Alerts Page.
  • Type in a search term to track.

  • Click “Show options” (below the search box) and pick the perferred option.

  • Pick a source for alerts.

  • Pick the language and region.

  • Decide how many results to see: “all results” or “only the best results.”

  • Pick a delivery email address (the location where Google will send alerts).

  • Click “Create alert.”

Since Google News is a huge database of articles and statistics, it can make content marketing much more legitimate and factual. In turn, this helps to build a company’s overall credibility with its audience.

New topics show trends

To generate new topics on Google News, simply type keywords that relate to the content you are looking to develop. That will display a variety of related topics for you to explore.

For example, if you are looking to write content about a cooking service, there are many keywords that can be associated with that topic, such as “meat,” “cooking” and “recipe”.

By using Google News alerts in conjunction with the company’s niche, the topics will remain relevant because they refer to the trends at that immediate moment in time. Being timely also helps improve your search engine optimization (SEO).

Want to learn how to drive SEO traffic to a company and increase its rank? Check out Tempesta Media’s guide.

Trending topics

Taking the process a step further, for a big boost to content marketing efforts, a company may want to create content that generates traffic from trending topics. Those can be found simply by typing “trending news” in the Google search and seeing what popular news shows up.

Another technique is to learn to figure out what keywords those articles are using so your company can use them for its own content marketing and generate more traffic.

Tempesta Media has a team of experts who can help companies seeking the advantages of content marketing. Learn more about Tempesta Media’s content marketing services and find out how we can help you attract more customers.

Want to learn more?

Content Plans

Monthly and annual content subscriptions with the ultimate flexibility to match your business needs.

Review Samples

Curious to see if we really have writers with expertise in your industry? Let us know if you want to review examples.