You can reach an ideal audience with your finance content marketing efforts.
The financial services market is projected to reach $22.5 trillion by the end of 2021, and you can be a part of this 9.9% growth rate by investing in finance content marketing strategies.
The financial services industry has already shifted methods in the last five years. The good news is that most of your prospects are already searching online for a financial advisor, meaning that you have an audience, and they are interested. In fact, mobile searches for financial planning have jumped by 70%, according to Google.
So, now is the perfect time to attract clients with your financial content marketing efforts. And you’ll be sure to see a positive return on investment.
What is finance content marketing?
Finance content marketing taps into digital marketing strategies and deliverables specifically related to financial services. Some examples of deliverables include blog posts, emails, infographics, social media, videos, and websites that educate your audience. You want to solve their problems with your products and services.
Before you can begin to solve problems for your audience though, you must first build a relationship with them. Trust is a crucial part of financial content marketing, as your audience needs to know you are a credible source who they can rely on for something so important as their money.
How does financial services content marketing help your business?
Finances can be scary and intimidating for your audience. Your job is to offer financial tips and ideas that will help your audience better manage their money, and in turn, trust your expertise for future problems they may have.
By offering content that’s easy to understand, you’re also building trust in your products and services. You’re establishing yourself as an authority, which directly correlates with higher conversions and better customer outreach. You should be the go-to resource whenever they have any questions or concerns about their financial health or what to do.
By doing so, you’re connecting with your financial services prospects and clients in real and direct ways. That direct access allows your prospects and clients to trust you.
They begin to see that you’re there to help them every step of the way. That’s a level of trust and commitment that is the basis for long-term commitments and loyalty, which drives revenue at a lower cost.
What kinds of content do you cover with content marketing financial services?
Your financial services marketing efforts cover many areas of content and deliverables. But, you’ll probably start at the basics:
- Infographics: Helping your audience understand processes and digest information with visuals that are easy to decipher.
- Blog posts: Quick-hitting articles that answer common questions, address typical challenges, cover relevant industry topics, and offer actionable takeaways to establish value with your audience so they come back for more.
- Long-form content: Establishing thought leadership and authority in the industry.
- Customer stories: Showing potential clients how you’ve helped people like them so they have a real-world (and more reliable) explanation of the value you can offer.
Content helps portray you as an authentic and authoritative voice in the industry. You’ve got the experience and background that your prospects and clients demand, and with content marketing, you can show that to them easily.
At Tempesta Media, financial services is one of the core industries we serve. With our managed service solution, we can help you take control over your finance content marketing program to reach and appeal to your audience and start gaining ROI.
To learn more about how we can help, contact us today.